Brand Tone

technical, professional, and passion-driven

Brand Values

• •Quality Craftsmanship
• •Freedom and Adventure
• •Functionality and Practicality
• •Expertise and Trust

Best Practices

• •Lead with Expertise: Always foreground the technical skill and quality of materials. Use precise terminology for insulation, electrical components, and woodwork to reinforce authority.
• •Focus on the "Why": Connect the technical features to the ultimate benefit for the customer: freedom, reliability on the road, and the ability to explore without limits. The conversion is the means to an adventurous end.
• •Use High-Quality Visuals: Since the brand is not heavily text-based in its marketing, professional photos of completed projects are crucial. Let the craftsmanship be the hero of the story.
• •Embrace a Storytelling Approach for Projects: When showcasing a build, frame it as a solution for a specific travel dream. For example, "This client wanted to explore the Alps for a year; here is the four-season conversion we built to make it possible."
• •Maintain a Professional and Direct Voice: Avoid overly casual slang, emojis, or humor. The tone should reflect the seriousness of the investment and the engineering behind it, building trust and confidence with a discerning clientele.

Social Perception

Largely neutral, tied to the van conversion industry. Perceived by enthusiasts as a means to a comfortable and sustainable travel lifestyle. Customers value technical skill and reliability. Public perception is shaped by word-of-mouth and direct discovery due to the lack of social media presence.

Copy Examples

• •Camp'in Cars: Artisan Van Conversions for Your Freedom. We build the vehicle; you create the adventure.
• •From insulation to integrated electrical systems, every detail matters. At Camp'in Cars, we don't just convert vans; we engineer reliable mobile homes for the serious adventurer. Discover our craft in Gémenos.
• •Our passion is born from a love for the open road. That's why every Camp'in Cars conversion is a testament to quality craftsmanship. We handle the technical complexities so you can focus on the journey ahead.
• •This Peugeot Boxer was transformed into a fully autonomous travel vehicle. Featuring a custom-built pine interior, a 150W solar power system, and a complete plumbing installation for total off-grid independence. Built to explore. Built to last.
• •Is Your Van Ready for Adventure? See Our Latest Conversions.