Brand Tone

Creative, modern, culturally savvy, personal, approachable, casual, and engaging, in tune with current trends and nostalgic references.

Brand Values

• •Artistic Expression
• •Cultural Connection
• •Accessibility
• •Community Engagement

Best Practices

• •Stay True to Your Inspiration: Always ground your copy in the core themes of music, culture, and memory. Use language and references that are authentic to these inspirations.
• •Keep it Conversational: Write as if you're talking to a friend who shares the same cultural interests. Use a casual, approachable, and sometimes playful tone. Avoid overly corporate or formal language.
• •Use Visually-Driven Language: Your products are visual art. Use descriptive and evocative words that help the audience visualize the artwork and feel the emotion behind it.
• •Engage with Your Community: Use questions and calls to action in your copy to encourage interaction. Refer to your audience as a community of "art lovers" or "culture enthusiasts" to foster a sense of belonging.
• •Be Consistent Across All Platforms: Whether it's a product description on the website, a TikTok caption, or a customer service email, the brand voice should be unmistakably Henryx Pieces – creative, cultured, and cool.

Social Perception

Perceived as a niche, artist-driven brand appealing to a demographic active on social media and interested in music and fashion trends, drawn by unique aesthetics and cultural references. Limited broader perception due to low online footprint.

Copy Examples

• •Your walls are begging for a fresh look. Our new 'Frontin'' print just dropped. Inspired by the iconic track, it's a whole vibe. Get yours now and own a piece of the culture.
• •That feeling when the beat drops... we bottled it up in our latest 'N.E.R.D.' inspired print. Tap the link in our bio to bring the energy home. #ArtForTheCulture #HenryxPieces
• •Hey Art Lover, thanks for being part of the inner circle. As a thank you, here’s an exclusive look at our upcoming collection + a 15% discount on your next order. Stay inspired.
• •Tired of boring walls? So were we. Henryx Pieces offers art inspired by the music and moments that define us. Bold, unique prints starting at just $20. Redefine your space.
• •Henryx Pieces is more than just a store; it's a celebration of culture. Each piece, designed by artist Henry Agim, is a conversation starter, a memory, a piece of art that resonates. We’re inspired by the soundtrack of our lives, and we create for those who feel the same.