Brand Tone

Sophisticated, Aspirational, and Serene.

Brand Values

• •Artisanal Craftsmanship
• •Sensory Experience
• •Curated Aesthetics
• •Exclusivity

Best Practices

• •Use an Evocative & Sensory Vocabulary: Always choose words that appeal to the senses and create a mood. Use terms like "unveil," "essence," "harmony," "ritual," "sanctuary," "whispers of," and "an ode to" instead of more direct, functional language like "new," "buy," or "great deal."
• •Maintain Visual & Textual Minimalism: Less is more. Keep sentences clear, concise, and elegant. Avoid clutter in both design and text. Use ample white space and let the quality of the products and the evocative language speak for themselves.
• •Focus on "The Why," Not Just "The What": Instead of saying, "We sell luxury candles," say, "We create sensory journeys that transform a house into a home." Frame every product in terms of the experience and emotion it provides, not just its function.
• •Uphold a Tone of Exclusivity and Artistry: Refer to products as "pieces," "creations," or part of a "collection." Speak of customers as discerning individuals who appreciate art and craftsmanship. This reinforces the idea that they are buying into a lifestyle, not just purchasing an item.
• •Ensure Consistency Across All Customer Touchpoints: The sophisticated, serene, and respectful tone must extend beyond marketing to customer service emails, return policy pages, and any direct communication. Addressing the current disconnect seen in customer reviews is critical; the tone of luxury promised in advertising must be matched by the service delivered.

Social Perception

The perception of Maison XXIX is sharply divided. On the surface (Instagram, Website): It is perceived as a high-end, aesthetically pleasing luxury brand. Followers and casual browsers are attracted to the beautiful imagery and sophisticated branding. Among purchasing customers (Forums, Reviews): The perception is significantly more negative for a vocal segment of its customer base. The brand is seen by some as potentially dishonest, with poor customer service and a failure to deliver on its promises of quality and fulfillment. This negative sentiment is strong enough to deter potential new customers who discover these reviews.

Copy Examples

• •Introducing 'Ember' — a quiet conversation between smoked birch and veiled vanilla. Crafted to transform your space into a sanctuary of warmth and reflection. Unveil the essence of tranquil evenings. #MaisonXXIX #ScentedSanctuary #LuxuryCandles
• •Sculpted from a single piece of translucent alabaster, our diffuser is an ode to timeless design and sensory elevation. Each vessel, unique in its natural veining, slowly releases our signature fragrance, turning the simple act of scenting your home into a daily ritual of quiet luxury. It is more than a diffuser; it is a piece of art.
• •An Invitation to Stillness | The Art of Home Fragrance - Discover the curated scents that transform your home and elevate your daily rituals.
• •Your home is a gallery. Your scent, a masterpiece. Discover the curated objects and fragrances of Maison XXIX. Designed for the discerning.
• •Maison XXIX was born from a belief that the most profound moments are found in the quiet details. Inspired by the rich tradition of Arab hospitality, we seek to elevate daily rituals through objects of beauty and scents that tell a story. Each piece is a collaboration with skilled artisans, a testament to enduring craftsmanship in a world of the ephemeral.