Brand Tone

Empowering, Bold, Aspirational, Chic, Modern, Confident, and accessible, like a stylish friend encouraging you to stand out.

Brand Values

• •Empowerment
• •Confidence
• •Self-Expression
• •Curated Quality

Best Practices

• •Lead with Empowerment: Start captions, headlines, and descriptions with words that inspire confidence. Use verbs like "command," "own," "unleash," and "embrace."
• •Focus on the Feeling, Not Just the Fabric: Describe how the customer will feel wearing the clothes—powerful, unforgettable, confident—rather than just listing the product's features.
• •Use "Statement" and "Curated" Language: Regularly incorporate brand keywords like "statement piece," "showstopper," "curated collection," and "hand-picked" to reinforce the brand's value of offering unique, high-quality items.
• •Adopt a Signature Emoji: Consistently use one or two key emojis that match the brand's vibe, such as the crown (👑), sparkles (✨), or fire (🔥), to create a recognizable and consistent social media voice.
• •Speak Directly to Your "She": Write as if you are talking to one person—the confident, ambitious, and stylish woman who represents your target audience. Use "you" and "your" to make the message personal and direct.

Social Perception

Taisherée is perceived as a trustworthy, modern, and reliable online boutique for trendy, high-quality statement pieces suitable for special occasions. It caters to women who embrace the spotlight and view fashion as key to their identity, offering unique styles that garner compliments.

Copy Examples

• •Stop the show. 👑 You didn’t come to play, you came to slay. Our new ‘Midnight Aura’ Maxi Dress was designed for turning heads and capturing the spotlight. Limited stock available. Tap to make it yours. #StatementPiece #NightOut #NewCollection
• •Subject: An email for the bold. Snippet: At Taisherée, we don’t just sell clothes. We deliver confidence. See the new collection that was curated to make you feel unstoppable.
• •The Statement Sale is On. Unforgettable style, now for less. For 48 hours only, get 20% off our most-loved, head-turning pieces. Your next great look is waiting. Shop now before it’s gone.
• •She Got The Look. "I've never received so many compliments on a dress before! I felt so powerful and beautiful." – Jessica R. CTA: Get Jessica's look. Shop the 'Scarlet' Dress.
• •Which Taisherée look are you serving for your next GNO? ✨ Sassy & Chic vs. 🔥 Bold & Daring