Brand Tone

Approachable, Encouraging, and Professional.

Brand Values

• •Safety First
• •Accessibility and Inclusivity
• •Expertise and Experience
• •Flexibility and Convenience
• •Passion and Encouragement

Best Practices

• •Prioritize Safety in Messaging: Always mention safety protocols, experienced instructors, and a supportive learning environment. This is a key differentiator and addresses a primary concern for the target audience (parents).
• •Use Encouraging and Action-Oriented Language: Employ positive verbs and encouraging phrases. Words like "Discover," "Master," "Build," "Conquer," and "Learn" are more effective than passive descriptions.
• •Maintain a Personal and Approachable Voice: Even as the business grows, retaining a personal touch is crucial. Use "we" and "you" to create a direct connection. Featuring the instructor's name (Jordan) in testimonials and blog posts can reinforce this.
• •Showcase, Don't Just Tell: Use testimonials and, if possible, photos or short videos of lessons in action (with permission). Seeing smiling students and attentive instructors is more powerful than simply stating the brand is "fun and safe."
• •Be Clear and Direct: Avoid overly technical skate jargon or edgy slang that could alienate beginners or parents. The copy should be straightforward, providing all necessary information about scheduling, pricing, and what to expect in a clear, easy-to-understand format.

Social Perception

Based on available customer reviews, the perception of Bunn Skates is overwhelmingly positive, though its reach is limited. It is seen as a trustworthy, effective, and highly recommendable local service, especially for parents seeking a safe and fun way to introduce their children to skateboarding. The instructor is personally praised, suggesting the brand's reputation is strongly tied to his individual performance and personality. It is perceived as a reliable small business, not a large, impersonal corporation.

Copy Examples

• •From the first push to the perfect trick, Bunn Skates is your partner on the pavement. We offer safe, fun, and professional skateboarding lessons for all ages in Roseville. Let's get rolling!
• •Worried about bumps and scrapes? Our insured and experienced instructors make safety the top priority. Watch your child build confidence and skill, one lesson at a time. Book a Bunn Skates session in your own driveway today!
• •Ready to conquer the skatepark? Whether you're 4 or 40, our expert coaches are here to help you achieve your goals. Sign up for our 'BUNNdle' package this month and save on 4 lessons!
• •Bunn Skates: Your Neighborhood Skate School. With over 30 years of combined experience, we bring the lessons to you. Learn the basics or master advanced moves with patient, professional guidance. Discover a new passion!
• •We believe skateboarding is for everyone. It's about building courage, celebrating small victories, and having fun. At Bunn Skates, we're not just teaching tricks —we're building a community of confident skaters, starting right here in Roseville.