Brand Tone

Connoisseurial, creative, and community-focused. Knowledgeable and respectful of cannabis culture, using evocative and relatable language. Versatile, consistently engaging, and slightly irreverent, speaking directly to a culturally-savvy smoker.

Brand Values

• •Authenticity & Culture
• •Community
• •Quality & Trust
• •Experience Elevation
• •Innovation

Best Practices

• •Speak the Language of the Culture: Use authentic, credible language that resonates with experienced cannabis users. Reference shared cultural touchstones but avoid clichés. The "Glueato" description is a perfect example of this.
• •Focus on the "Why," Not Just the "What": Instead of only listing effects, tell the story behind the strain or product. Frame it as an experience, a mood, or a solution to a moment (e.g., unwinding after a long day, a creative boost).
• •Maintain a Confident and Inclusive Voice: The brand is for "real" enthusiasts. The copy should be confident and knowledgeable, yet welcoming. Avoid exclusionary or gatekeeping language; the goal is to build a community.
• •Use Evocative and Sensory Language: Describe the aromas, flavors, and feelings with creative and vivid comparisons (e.g., "tiny, frosted galaxies," "a victory lap for your taste buds"). This elevates the product beyond a simple commodity.
• •Be Consistent Across All Channels: The playful yet connoisseurial tone on the website's product pages should match the tone of Instagram captions, email newsletters, and ad copy to build a cohesive and trustworthy brand identity.

Social Perception

Perceived as a premium, culture-focused player within the cannabis market, positioning itself as a trustworthy and knowledgeable source. The direct slogan "Made for Smokers" fosters a strong sense of identity and loyalty. The creative and detailed strain descriptions suggest the brand is for those who appreciate the finer details and stories behind products, not just the effects.

Copy Examples

• •Some days call for a hard reset. Gastopia is our answer. A heavy-hitting hybrid that melts away tension without sidelining your mind. Deeply relaxing, profoundly peaceful. This one’s for the unwind. #MadeForThisMoment #Gastopia #IndicaDominant
• •More Than a Strain. It's a Connection. MADE is a celebration of the culture, the community, and the stories we share. Find your next favorite story. #MadeForSmokers
• •Ready to fire up your creativity? Spark Plug is the perfect hybrid for a midday boost or a chill evening cruise. It delivers an uplifting buzz that keeps you alert, with a smooth, calming body high. It’s the jolt of energy and flavor your routine has been missing. Power your day. #SparkPlug #MadeDaily
• •You're not just a consumer; you're a connoisseur. You know the difference, and so do we. That's why every product we create is rooted in culture and dedicated to quality. Welcome to the community. Welcome to MADE. #YOUREMADE #MadeForSmokers
• •Meet Mad Honey, the irresistible new hybrid from MADE. Born from Honey Banana and Sherbanger, it delivers a sweet, tropical aroma and a perfectly balanced high of uplifting euphoria and mellow relaxation. Sweet, smooth, and ridiculously creative. #MadHoney #NewDrop #CannabisCulture