Brand Tone

Fun and Playful, Friendly and Approachable, Enthusiastic and Positive, Healthy and Wholesome

Brand Values

• •Health and Natural Goodness
• •Inclusivity
• •Happiness and Enjoyment
• •Family-Friendliness
• •Quality
• •Sustainability/Social Responsibility

Best Practices

• •Embrace Positivity and Enthusiasm: Always use upbeat and cheerful language. Focus on words that evoke happiness, fun, and enjoyment.
• •Keep it Simple and Clear: Use straightforward language that is easy to understand for all ages. Avoid jargon or overly complex sentences.
• •Highlight "Real" and "Natural": Consistently emphasize the use of real fruit, natural ingredients, and the absence of artificial additives, as this is a core brand value and selling point.
• •Be Inclusive in Your Language: Reflect the product's accessibility by acknowledging its "free-from" qualities (vegan, dairy-free, gluten-free) where appropriate, welcoming a broad audience.
• •Engage with a Friendly, Conversational Style: Use questions to encourage interaction, incorporate relevant emojis to add personality (especially on social media), and maintain an approachable, warm tone as if talking to a friend.

Social Perception

As a Healthy Alternative, As Delicious and High Quality, As Trustworthy and Transparent, As Fun and Family-Oriented, As an Innovative Brand

Copy Examples

• •Instagram Post (Image: Kids laughing with Smooze! Fruit Ice): Fueling summer smiles, one Smooze at a time! 🥭🥥 Made with real fruit and all-natural goodness, it's the treat that makes everyone happy. What's your little one's favorite flavor? #SmoozeFun #HappyTreats #HealthySnacks #Vegan #DairyFree
• •Facebook Ad (Carousel showing different flavors): Taste the tropics! 🍍🍉 Smooze! Fruit Ice is bursting with real fruit flavor and creamy coconut milk. Zero artificial anything, 100% delicious. Perfect for a guilt-free cooldown. Swipe to find your new favorite! Shop now via link in bio. #Smooze #PlantBased #GuiltFree #NaturalGoodness #HealthyDessert
• •TikTok Video Script (Fast-paced montage of someone making a Smooze float with sparkling water and fruit): (Upbeat, trending music) Text Overlay 1: "Level up your snack game! ✨" Text Overlay 2: "Smooze + Sparkles = 😍" Text Overlay 3: "Healthy never tasted SO good!" Voiceover/Caption: "The ultimate refreshing treat hack! Just add your fave Smooze to sparkling water and fruit. Pure happiness! 😋 #SmoozeHack #HealthyRecipes #VeganTreats #SummerVibes #EasySnack"
• •Website Banner (Homepage): Naturally Delicious, Delightfully Smooze! Real fruit, pure coconut milk, and a whole lotta happiness in every bite. Discover your guilt-free tropical escape. [Shop Flavors]
• •Email Newsletter Snippet: Hey Smooze Lover! 👋 Ready to add a splash of fun and a whole lot of yum to your day? Our all-natural fruit ices are made with the good stuff – real fruit, creamy coconut milk, and zero nasties. Because happy treats make happy people! 😉 Stock up on your favorites today! [Link to Shop]