Brand Tone

Friendly, Enthusiastic, Passionately Eclectic, Community-Oriented, Modern Vintage Savvy, Approachable and Slightly Playful

Brand Values

• •Sustainability
• •Uniqueness and Individuality
• •Support for Small Businesses
• •Quality and Craftsmanship
• •Community Engagement
• •Curated Experience
• •Historical Connection

Best Practices

• •Embrace "Eclectic" Joyfully: Always lean into the variety and uniqueness of the items. Use words that convey excitement, discovery, and passion (e.g., "treasure," "gems," "one-of-a-kind," "vibes," "story").
• •Keep it Friendly and Conversational: Write as if you're talking to a friend who shares a love for vintage. Use contractions, questions, and an approachable, slightly informal style. Avoid overly stiff or corporate language.
• •Highlight the "Why Vintage" Values: Regularly weave in the benefits: sustainability, supporting small businesses, quality, and individuality. This reinforces the brand's core principles beyond just selling items.
• •Show, Don't Just Tell, with Enthusiasm: Use descriptive and evocative language that paints a picture of the items and the experience of finding them. Instead of "Old lamp for sale," try "This groovy 70s lava lamp is ready to light up your life!"
• •Foster Community in Your Copy: Address vendors and customers as part of the "Eclectiques family." Encourage interaction, share user-generated content (with permission), and make people feel involved in the brand's story and success.

Social Perception

Highly Regarded, Curated but Approachable, Friendly and Welcoming, A Treasure Hunt Destination, Community Pillar, Stylish and Modern

Copy Examples

• •✨ Hello, gorgeous! ✨ This stunning Mid-Century Modern dream just landed at Eclectiques, and it's ready to bring some serious character (and comfort!) to your space. Imagine the stories it could tell... Come find your unique piece of history this week – we're bursting with fresh vintage treasures from our 65+ amazing vendors! #Eclectiques #VintageColumbus #MCMFurniture #ShopLocalOH #SustainableStyle
• •Tired of the same-old, mass-produced stuff? 🥱 Rebel with us! Eclectiques Antique Mall is your two-story haven for unique, sustainable, and seriously cool vintage finds. From groovy 70s fashion to timeless decor, our 65+ local vendors have something for every eclectic soul. Why just decorate when you can tell a story? Visit us on N. High St. – your next treasure awaits! #MyEclecticFind #ColumbusAntiques #VintageVibes #SupportSmallBiz
• •Welcome to Eclectiques – where vintage isn't just old, it's gold! We're a vibrant co-op of over 65 passionate vendors, bringing you Columbus's most exciting collection of retro furniture, one-of-a-kind clothing, and timeless treasures. Ditch the disposable, embrace the durable, and let your style speak volumes. Come explore!
• •Get ready to jingle all the way to Eclectiques! 🎄 Our Holiday Vintage Market is just around the corner, packed with unique gifts that scream 'thoughtful' (not 'last-minute panic buy' 😉). Support local artisans and find presents with personality. Plus, that warm, fuzzy feeling of sustainable shopping? That's our gift to you! #EclectiquesHoliday #VintageChristmas #ColumbusEvents #ShopSmall
• •Vendor Spotlight! 🌟 We're OBSESSED with the latest haul from [Vendor Name]'s booth! [Describe a couple of unique items]. Seriously, the talent and an eye for vintage our vendors have is unreal. Come see for yourself and support these amazing small businesses! #EclectiquesVendors #CommunityLove #VintageFindsColumbus