Brand Tone

Authentic, Traditional, Mystical, Enchanting, Welcoming, Inclusive, Knowledgeable, Supportive, Community-Oriented, Ethical

Brand Values

• •Authenticity
• •Heritage & Tradition
• •Spirituality & Magick
• •Knowledge & Guidance
• •Community & Inclusivity
• •Customer Service & Care
• •Holistic Wellbeing

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the narrative of generational knowledge and genuine practice. Use phrases like 'ancestral wisdom,' 'family tradition,' 'genuine intent,' 'ethically-sourced.'
• •Use Mystical and Empowering Language: Incorporate words that evoke enchantment, magick, and spiritual empowerment (e.g., 'enchantment,' 'magickal,' 'sacred,' 'empower,' 'transformative,' 'sanctuary').
• •Maintain a Welcoming and Inclusive Voice: Ensure copy speaks to everyone from beginners to experienced practitioners. Use inclusive language and foster a sense of belonging. Highlight the 'no gatekeeping' aspect.
• •Be Informative and Guiding: Position the brand as a knowledgeable resource. Share insights, tips, and explanations clearly and supportively, whether about products or practices.
• •Foster Community and Connection: Encourage interaction, ask questions, and create a dialogue. Reference the supportive community aspect of the brand. Use 'we' and 'us' to create a sense of shared journey with the customer.

Social Perception

Highly Recommended, Knowledgeable Resource, Welcoming and Positive Environment, Trusted & Authentic, Community Hub, Responsive & Helpful

Copy Examples

• •From our family Grimoire to your sacred space. Each bespoke spell jar is handcrafted with generations of ancestral wisdom, infused with genuine intent to empower your personal magick. Let us craft the perfect enchantment for your journey. ✨ #MystiquesEnchantments #AncestralMagick #BespokeSpells
• •Unlock the ancient power of crystals. Join our welcoming family of practitioners as we guide you through the foundational knowledge of crystal healing, passed down through five generations. Discover ethically-sourced allies for your spiritual path. 💎 #CrystalHealing #WitchcraftWorkshop #SpiritualSeeker #BelfastMagick
• •Step into a sanctuary where true magick thrives. At Mystiques Enchantments, we honour the old ways, offering authentic tools and wisdom for every seeker. Whether you're a seasoned witch or just curious, you belong here. Embrace the magick within. 🌿🔮 #HolisticMagick #PaganTradition #SpiritualHome #WelcomeWitches
• •Tonight, the moon graces us with her luminous presence. Connect with the lunar energies and the wisdom of our ancestors. Our blog offers insights into harnessing this powerful time for reflection and intention. How are you celebrating? Share your rituals below! 🌕 #LunarMagick #EsbatBlessings #WitchyWisdom #MystiquesEnchantments
• •Feeling the call? 🌙 We're more than just a shop; we're a family of the Craft. Ask us anything about your spiritual journey, from choosing your first tarot deck to understanding ancient rituals. No gatekeeping, just genuine guidance. #WitchTokCommunity #SpiritualSupport #AskAWitch #MystiquesFamily