Brand Tone

Authentic, Spiritual, and Nurturing

Brand Values

• •Handmade Quality & Craftsmanship
• •Holistic Wellness
• •Natural and Eco-Friendly Ingredients
• •Positive Intention
• •Community & Connection

Best Practices

• •Lead with "Why": Always connect the product back to the core mission of being "therapeutic for the mind, body, and soul." Frame descriptions and posts around the feeling and benefit (e.g., peace, clarity, positive energy) rather than just the physical attributes.
• •Use Nurturing and Inclusive Language: Employ words like "nourish," "embrace," "heal," and "community." Address your audience directly with terms like "lovely souls" or "mystic tribe" to foster a sense of connection and belonging.
• •Highlight the "Handmade" and "Natural" Aspects: Consistently mention "hand-poured," "handcrafted," "100% soy wax," and "natural herbs." This reinforces the values of quality, authenticity, and eco-consciousness.
• •Incorporate the Founder's Story: Periodically share Tamara's passion and the origin of the brand. This personal touch builds trust and authenticity, making the brand more than just a faceless company.
• •Maintain a Positive and Empowering Voice: All copy, from product descriptions to social media replies, should be uplifting and encouraging. Use phrases like "Embrace your inner magick" and motivational content to align with the brand's goal of spreading positive vibes.

Social Perception

Mystic Purities LLC is perceived as a high-quality, trustworthy source for artisanal candles and spiritual products. Customers frequently praise the products as 'beautiful,' 'amazing,' and having scents that are rich without being artificial. The brand is seen as highly reliable, with 'super fast shipping' and excellent customer service being common points of praise. It is strongly associated with gift-giving, as evidenced by its 'Top Shop for Gifts' designation on Etsy and numerous reviews from customers purchasing items for friends and family. The personal touch of the founder is well-received, making the brand feel approachable and genuine to its customers.

Copy Examples

• •Nourish your soul, one flame at a time. ✨ Our handcrafted dough bowl candles are more than just a scent; they are an intention. Hand-poured with 100% soy wax and infused with love, each candle is designed to bring peace and positive energy into your space. Embrace your inner magick. #MysticPurities #HandmadeWithLove #SoyCandles #SpiritualWellness #DoughBowlCandle
• •A Gift For Your Spirit is Waiting...
• •Clear the energy and calm your mind. Our Serenity Smudge Kit is lovingly curated to help you create a sacred space for meditation and peace. Featuring ethically sourced sage, palo santo, and a selenite crystal, this kit is your first step toward a home that feels as tranquil as your soul. Designed to be therapeutic for the mind, body, and spirit.
• •Headline: Find Your Calm Center. Body: 'Life can be chaotic. Your home doesn't have to be. Discover the therapeutic aromas of Mystic Purities' hand-poured soy candles and spiritual wellness tools. Made with natural ingredients and positive intention to help you embrace your inner peace. Shop our collection now.'
• •Video: Quick cuts showing the process of pouring a candle, adding herbs/crystals, and the final product lit. Text Overlay: 'It's more than a candle... it's a ritual.' 'Made with love...' '...and positive intention.' 'To nourish your soul.' Voiceover/Sound: A calming, trending audio. Caption: 'Each candle we pour is a little piece of magick. ✨ #MysticPurities #CandleMagic #CrystalHealing #SmallBusiness #SpiritualTikTok #SelfCare'