Brand Tone

Authentic, Natural, Trustworthy, and Subtly Spiritual.

Brand Values

• •Natural Ingredients & Quality Craftsmanship
• •Heritage & Experience
• •Customer Satisfaction
• •Holistic Well-being
• •Accessibility

Best Practices

• •Emphasize Heritage and Authenticity: Regularly weave in the brand's long history (since 1986) and its roots as an original manufacturer. This builds trust and distinguishes it from newer or less established brands.
• •Highlight Natural Ingredients and Craftsmanship: Consistently use terms like "natural," "handmade," "pure essential oils," "finest quality" when describing products and processes. Avoid overly chemical or synthetic-sounding language.
• •Maintain a Grounded and Trustworthy Voice: While the name "Mystic" allows for a touch of the enchanting, the core tone should remain grounded, honest, and focused on tangible benefits and quality. Avoid making unsubstantiated or overly mystical claims that could undermine credibility.
• •Connect with Sensory Experience and Well-being: Use descriptive language that evokes the scents, textures, and calming/refreshing experiences the products offer. Frame benefits in terms of personal well-being, relaxation, and creating a pleasant atmosphere.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, product packaging, and any customer communications is aligned. Develop a simple brand style guide for reference.

Social Perception

Customers perceive Mystic Essence as a trusted source for high-quality, effective natural and sometimes spiritually-aligned, personal care and home fragrance items.

Copy Examples

• •Mystic Essence: Crafting Nature's Purity for Your Well-being Since 1986.
• •Experience the timeless allure of our Original Egyptian Musk. For over three decades, this signature Mystic Essence blend has captivated senses with its warm, enduring fragrance. Handcrafted with the finest ingredients, it’s more than a scent – it’s a tradition of tranquility.
• •Pure, simple, and kind to your skin. Our handmade soaps are a testament to our belief in natural goodness. Discover the Mystic Essence difference, rooted in decades of crafting authentic body care. ✨ #MysticEssence #NaturalSoap #HandmadeGoodness #BrooklynMade
• •Create Your Sanctuary: Natural Incense from Mystic Essence.
• •At Mystic Essence, we believe that true well-being comes from nature. That’s why, for over 30 years from our heart in Brooklyn, we’ve dedicated ourselves to creating authentic hair care, body care, and aromatic essences from the finest natural ingredients. We’re not just a store; we’re a tradition of quality and a touch of the mystical in your daily life.