Brand Tone

aspirational and empowering

Brand Values

• •Quality and Efficacy
• •Customer-Centricity
• •Empowerment and Confidence
• •Aesthetic and Luxury
• •Hygiene and Safety

Best Practices

• •Emphasize Transformation: Use language that speaks to the transformative power of your products and services. Focus on how they will make the customer feel (e.g., confident, beautiful, empowered).
• •Incorporate 'Mystical' and 'Luxe' Elements: While the term 'mystical' is in the brand name, it can be subtly woven into the copy to evoke a sense of wonder and enchantment, aligning with the broader trend of mysticism in beauty. Pair this with words that convey luxury and quality.
• •Leverage Social Proof: Continue to feature customer testimonials prominently. Real-life success stories are powerful and reinforce the brand's values of quality and empowerment.
• •Maintain a Personal Touch: Even as the brand grows, maintaining a personal and approachable tone will be crucial. Addressing customers directly and sharing behind-the-scenes content can help foster a sense of community.
• •Focus on a Niche Audience: Tailor marketing efforts to a primary audience of women interested in high-quality, aesthetic beauty products and services.

Social Perception

Overwhelmingly positive, perceived as a trusted source for high-quality beauty products and professional, personalized services, consistently delivering on promises and fostering loyalty, enhanced by a personal connection with the owner.

Copy Examples

• •Unlock 24/7 hydration and a touch of luxury. Our new Lip Oils are formulated to keep your lips irresistibly soft and moisturized, day and night.
• •Experience the long-lasting embrace of our Whipped Body Butters. A little goes a long way to leave your skin feeling soft and smelling divine all day.
• •Wake up flawless. Our expert lash technicians will design a look that enhances your natural beauty, leaving you feeling confident and ready to conquer the day.
• •Find your tribe and build your empire. Our comprehensive training courses give you the skills and confidence to launch your own successful beauty business.
• •Mystical Beauty Bar: Where luxury meets artistry. Discover our curated collection of aesthetic skin care and book your transformative beauty experience today.