Brand Tone

Authentic, Heritage-focused, Appreciative (of craftsmanship), Supportive (of artisans), Descriptive & Storytelling, Customer-centric

Brand Values

• •Preservation of Heritage
• •Authenticity & Quality
• •Support for Artisans & Communities
• •Cultural Connection
• •Customer Satisfaction

Best Practices

• •Emphasize Authenticity and Origin: Always highlight the handmade nature of the products and their regional Indian origins (e.g., "Handmade in Kashmir," "Artisans from Rajasthan").
• •Tell the Story Behind the Craft: Incorporate details about the history of the art form, the materials used, or the techniques involved. This reinforces the heritage value.
• •Showcase the Artisan: Where possible, mention the "kaarigars" or artisans and the skill involved. This humanizes the brand and aligns with the value of supporting them.
• •Use Evocative and Respectful Language: Employ words that convey appreciation for the art, culture, and effort (e.g., "treasures," "legacy," "intricate," "mastery," "dedicated").
• •Maintain a Warm and Informative Voice: Be approachable and educational. Help customers understand the value and significance of the crafts, fostering a deeper connection beyond the transactional.

Social Perception

Positive Customer Feedback, Seen as a Source for Authentic Indian Handicrafts, Appreciation for Artisan Support, Trustworthy

Copy Examples

• •Headline: Discover the Soul of India, Handcrafted for Your Home. Body: At IndicHues, we journey to the heart of India's artistic traditions to bring you authentic, handcrafted treasures. Each piece tells a story of heritage, skill, and the artisan's touch. Support traditional crafts and bring home more than just decor – bring home a legacy.
• •Headline: Woven with History, Crafted with Passion. Body: Unveil the intricate beauty of Kashmiri Walnut Wood Carving. Passed down through generations, each motif is a testament to the artisan's dedication. Own a piece of timeless elegance and help us preserve this incredible art form.
• •Headline: More Than a Product, It's a Promise. Body: When you choose IndicHues, you're not just buying a beautiful handicraft. You're empowering rural artisans, sustaining ancient techniques, and keeping the vibrant hues of Indian culture alive. Thank you for being part of their story.
• •Headline: From Rajasthan's Heart to Your Hearth. Body: Experience the regal charm of Meenakari on marble, handcrafted by skilled artisans from Rajasthan. Each stroke, each color, a celebration of centuries-old craftsmanship, now ready to grace your home.
• •Headline: Wrap Yourself in Tradition: The Legacy of Pashmina. Body: Feel the unparalleled softness and warmth of genuine Pashmina, ethically sourced and intricately crafted. Learn the story behind this luxurious fiber and the artisans who weave magic into every thread.