Brand Tone

Passionate and personal expert, driven by the founder's personal story. Direct, earnest, and focused on excellence and precision, characterized by passion, expertise, and a strong quality focus.

Brand Values

• •Excellence and Precision
• •Authenticity
• •Partnership and Service

Best Practices

• •Always Write from the Founder's Perspective: Use "I" and "my" to reinforce the personal connection. Share stories and insights from Jared's experience as a drummer to maintain authenticity.
• •Focus on "The Why," Not Just "The What": Don't just sell in-ear monitors; sell the pursuit of audio perfection. Emphasize the passion and the meticulous drive behind the product.
• •Use a Lexicon of Excellence: Consistently use powerful, quality-focused words like "precision," "clarity," "meticulous," "excellence," "pristine," and "uncompromising" to describe the products and the brand's mission.
• •Speak to the "In-Group": Address your audience as fellow musicians and audio professionals. Use language that shows you understand their specific needs and challenges, such as "clean mix," "on-stage," and "in the studio."
• •Maintain a Supportive, Partnership-Oriented Tone: Frame the customer relationship as a collaboration. Use phrases like "Let's achieve your best sound" and "I'm here to help" to create a sense of shared purpose and excellent service.

Social Perception

Currently being formed, largely controlled by the brand itself. Perceived as a specialized, boutique provider of in-ear monitors, led by a credible founder. The direct link to the founder's personal social media fosters direct access and personal accountability, building trust within a niche audience. No widespread negative perception.

Copy Examples

• •Headline: Hear the Difference Firsthand. Body: As a musician, I know that every note matters. That's why I created My Sound Audio—to deliver the pristine, precise sound that our craft demands. These aren't just in-ear monitors; they're your new partner on stage and in the studio. #MySoundAudio #InEarMonitors #AudioExcellence
• •Headline: Stop guessing what your mix sounds like. Body: Tired of muddy sound on stage? I was too. As a drummer, I needed absolute clarity to perform my best. My Sound Audio in-ear monitors are engineered for musicians who are meticulous about their sound. Experience the clean, well-honed response you've been missing. Click to learn more.
• •Text: Meticulously Driven by Passion. Engineered for Musicians. Discover your perfect sound with our custom in-ear monitors.
• •Subject: A note from our founder, Jared. Body: Hi [Name], Jared here. I wanted to share why I started My Sound Audio. It comes down to one thing: helping musicians achieve their best. I know how crucial it is to have gear you can trust. Let me help you find the perfect monitors to elevate your craft.
• •Title: The Artist Series - Custom In-Ear Monitors. Body: Built from a musician's perspective, for the musician's ear. The Artist Series delivers the cleanest, most precise audio response in the industry. We partner with leading technology to ensure every nuance of your performance is heard with unparalleled clarity. This is the distinction your craft deserves.