Brand Tone

caring, supportive, and informative

Brand Values

• •Independence
• •Comfort and Relief
• •Simplicity and Effectiveness
• •Quality and Trust
• •Care

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's pain point or struggle. Use empathetic and understanding language to show you comprehend their situation.
• •Focus on Benefits, Not Just Features: Instead of just saying '4-way tubular slide sheet,' explain what that means for the user: 'glide effortlessly in any direction for less pain and better sleep.'
• •Use Testimonials and Social Proof: Integrate quotes and stories from real customers into your copy. This is your most powerful tool for building trust and demonstrating the product's value.
• •Maintain a Supportive and Encouraging Tone: Your brand is a helper and a problem-solver. The copy should always feel encouraging, positive, and focused on empowerment and regaining independence.
• •Keep it Simple and Clear: Avoid complex medical or technical terms. The product's genius is its simplicity, and the language used to describe it should reflect that. Ensure instructions and explanations are straightforward and easy to follow.

Social Perception

The public perceives My Snoozle Slide Sheet as a highly effective and valuable aid for mobility. Customers who have purchased the product often express immense gratitude, highlighting the positive impact it has had on their lives or the lives of their loved ones. It's seen as a practical tool that delivers on its promise to make movement in bed easier and less painful. The product is frequently recommended within communities for people with specific health conditions like Motor Neurone Disease, MS, and Parkinson's, and for those recovering from surgery. There is a strong sense of community and shared experience among users, who validate the product's claims through their personal stories.

Copy Examples

• •Regain Your Nights. Rediscover Your Mornings. Painful, restless nights don't have to be your reality. The Snoozle Slide Sheet is designed to help you turn and reposition in bed effortlessly, reducing strain on your back and hips. Sleep soundly and wake up ready to live your day to the fullest.
• •The Simple Secret to Effortless Movement. For those with arthritis, fibromyalgia, or limited mobility, even small movements in bed can be a struggle. The Snoozle provides a touch of Nordic ingenuity, allowing you to glide smoothly and reclaim your comfort and independence. No more struggling, just smooth, easy rest.
• •A Better Night's Sleep for You, Peace of Mind for Them. The Snoozle not only enhances independence for the user but also eases the strain on caregivers. Our slide sheet makes assisting loved ones simpler and safer, ensuring everyone gets the rest they deserve. A simple solution for profound peace of mind.
• •Your Partner for a More Comfortable Pregnancy. That growing bump is beautiful, but it can make finding a comfortable position at night a challenge. The Snoozle maternity slide sheet helps you smoothly adjust and turn, easing pelvic and hip pain so you and your baby can get the restorative sleep you both need.
• •Don't Let Mobility Challenges Dictate Your Sleep. Thousands have found freedom from the pain of tossing and turning. The Snoozle's unique 4-way glide technology is your answer to uninterrupted sleep. It's not a hospital sheet; it's a comfort revolution designed for your home.