Brand Tone

Nurturing, Educational, and Authentic

Brand Values

• •Purity and Natural Ingredients
• •Ethical and Conscious Production
• •Sustainability
• •Family and Authenticity
• •Effectiveness

Best Practices

• •Lead with the "Why": Always connect the product to the brand's core values. Start with benefits like "Nourish your skin safely" or "Embrace sustainable beauty" before diving into product features.
• •Use Storytelling: Weave the "family business" and "handmade" narrative into all communications. Use "we" and "our" to maintain a personal, authentic voice. Referencing the founder's journey can build a strong emotional connection.
• •Educate and Empower: Frame copy around educating the customer. Explain *why* waterless is better, *why* natural ingredients are more effective, and *how* to use the products. This builds trust and positions the brand as an expert.
• •Emphasize Sensory Language: Use descriptive words that evoke nature, purity, and care. Terms like "velvety," "calming aroma," "sun-kissed botanicals," and "melts into your skin" create a more luxurious and appealing experience.
• •Be Transparent and Specific: Reinforce trust by being explicit. Instead of just saying "natural," list the key ingredients and reiterate the "free from" promises (vegan, zero plastic, palm-free, etc.). This transparency is a cornerstone of the brand's identity.

Social Perception

The public and customer perception of My Skinfood is overwhelmingly positive, centered on trust and product efficacy.

Copy Examples

• •Feed your skin, naturally. ✨ Our Youth Glow Serum is a potent blend of cold-pressed Rosehip and Castor oils, handmade to restore radiance without a single drop of water. Every ingredient serves a purpose: to nourish, hydrate, and leave you glowing. That's our family's promise to you. #WaterlessSkincare #NaturalBeauty #HandmadeInTheUK #MySkinfood
• •Tired of diluted skincare? Discover the power of waterless.
• •Experience hydration as nature intended. Our rich, waterless moisturiser melts into the skin, delivering a concentrated dose of organic shea butter and botanical extracts to soothe dryness and protect your natural barrier. Freshly made in small batches, this cream provides deep, lasting nourishment without fillers or synthetics. Just pure, skin-loving goodness in a jar.
• •Real Ingredients. Visible Results. 100% Natural, Waterless Skincare, Made with Love in the UK.
• •Are you paying for water? Many 'natural' skincare products are over 70% water, diluting the ingredients your skin needs. At My Skinfood, we do things differently. As a family-run UK business, we create potent, waterless formulas that are 100% natural, vegan, and plastic-free. Feel the difference. Shop our collection today.