Brand Tone

Friendly, Passionate, Natural, and Artisanal

Brand Values

• •Artisanal Quality & Craftsmanship
• •Natural Ingredients & Well-being
• •Creativity & Joy
• •Authenticity & Transparency
• •Customer Connection/Community

Best Practices

• •Embrace Artisanal Storytelling: Consistently weave the narrative of handmade quality, natural ingredients, and the passion behind Fun Arts into all communications. Use phrases that evoke craftsmanship, care, and the unique touch of the creator.
• •Keep it Naturally Friendly: Maintain a warm, approachable, and slightly joyful tone. Address customers with a friendly demeanor in comments, emails, and posts. Avoid overly formal or corporate language. The Fun in Fun Arts should subtly shine through.
• •Visual Consistency is Vocal Consistency: Ensure that your imagery and visual branding (colors, style, photography) on social media and your website align with the natural, artisanal, and creative tone. High-quality, authentic-looking visuals reinforce the brand voice.
• •Educate with Passion, Not Just Facts: When talking about ingredients or benefits, do so with enthusiasm and a touch of the art behind the science. Explain why natural ingredients are chosen with a tone that reflects genuine belief and care for well-being.
• •Engage Authentically: Respond to comments and messages in a way that feels personal and genuine, not scripted. Ask questions, encourage interaction, and show appreciation for your community. This reinforces the approachable and passionate values of the brand.

Social Perception

Positive association with handmade and natural, appreciation for local and small business, visual appeal, engagement and responsiveness, emerging brand awareness

Copy Examples

• •Instagram Post (Product Showcase - Soap): Image: Beautifully shot, handcrafted soap bar with natural elements. Copy: Indulge your skin in nature's embrace. ✨ Our [Soap Name] bar is lovingly handcrafted with organic shea butter and a whisper of lavender essential oil, leaving your skin feeling soft, nourished, and beautifully serene. Pure, simple, artisanal goodness. #FunArts #HandmadeSoap #NaturalSkincare #Artesanal #FeitoComAmor (Tone: Natural, Artisanal, Gentle)
• •Facebook Ad (Brand Story Snippet): Image/Video: Short clip showing hands carefully crafting a product, or a collage of natural ingredients. Copy: At Fun Arts, we believe beauty is an art form. 🎨 That's why every soap, every lotion, is a small batch masterpiece, created with passion and the finest natural ingredients Portugal has to offer. Discover the art of pure skincare. Visit our shop today! [Link to website] #FunArtsPortugal #CosmeticaNatural #ApoieOComercioLocal #HandmadeCosmetics #ArtOfBeauty (Tone: Passionate, Artisanal, Local-focused)
• •TikTok Video Teaser (Behind-the-Scenes): Video: Quick, engaging cuts of the soap-making process, adding botanicals, swirling colors, set to upbeat, positive music. Text overlay: Magic in the making! ✨🧼 Caption: Ever wonder how our vibrant soaps come to life? A little bit of art, a lot of love! ❤️ What scent should we create next? Let us know! 👇 #FunArts #SoapMaking #Artesanal #Satisfying #NaturalBeauty #HandmadeWithLove (Tone: Fun, Creative, Engaging)
• •Website Homepage Banner: Text: Fun Arts: Where Nature Meets Nurture. Discover handcrafted cosmetics, made with passion and the purest ingredients for your skin's delight. (Tone: Natural, Passionate, Welcoming)
• •Email Newsletter Subject Line (Promotion): Subject: 🌿 A Treat From Nature: Your Skin Will Thank You! (New Arrivals Inside) Body Snippet: Hello [Customer Name], at Fun Arts, we're always inspired by the beauty around us. This week, we're thrilled to introduce our new [Product Type] collection, handcrafted with [Key Ingredient] to bring a touch of artisanal luxury to your daily routine... (Tone: Friendly, Natural, Exclusive)