Brand Tone

Problem-Solving/Practical, Convenient & Easy, Innovative/Modern, Casual & Relatable, Playful/Clever, Reassuring

Brand Values

• •Convenience
• •Innovation
• •Enjoyment
• •Practicality
• •Sustainability

Best Practices

• •Develop a Clear Voice Persona
• •Prioritize 'You' Language & Benefits
• •Maintain a Core Keyword Lexicon
• •Adapt Formality to the Platform
• •Be Authentic and Transparent (Especially Crucial)

Social Perception

Positive/Curious (primarily on TikTok and from product users). Extremely Negative/Untrustworthy (on scam review sites and among wary consumers)

Copy Examples

• •Headline/Social Media Hook: Spill the tea (not your soda!). MySipLid: Secure your sips, wherever life takes you. 🥤 #NoMoreSpills #MySipLid
• •Product Page Snippet: Meet your can's new best friend. MySipLid offers a revolutionary leak-proof seal, keeping your favorite drinks perfectly fizzy and fresh. Made from eco-friendly materials, it's the smarter way to sip. Get yours and upgrade your hydration game!
• •TikTok Video Caption Idea: Adulting hack #57: Finally, an energy drink that stays IN the can. 🙌 MySipLid for the win! #AdultSippyCup #EnergyDrinkLover #ProblemSolved
• •Email Subject Line: Sticky keyboard? Flat soda? Say goodbye to can calamities!
• •Short Ad Copy: Love canned drinks but hate the mess? MySipLid snaps on instantly for a spill-proof, bug-proof, always-fresh experience. Sip smarter, live easier. Shop now!