Brand Tone

Helpful & Knowledgeable, Comfort-Focused & Assuring, Friendly & Approachable, Trustworthy & Authentic, Slightly Promotional but Value-Oriented

Brand Values

• •Comfort
• •Quality
• •Customer Service & Satisfaction
• •Foot Health
• •Trust & Authenticity
• •Canadian Focused

Best Practices

• •Prioritize "Comfort" and "Quality": Ensure these keywords and related concepts are woven naturally into website copy, product descriptions, social media posts, and customer service interactions.
• •Maintain a Helpful and Knowledgeable Voice: Train customer service staff to provide expert fitting advice. Create blog content and social media tips around foot health, shoe care (like the Birkenstock care tips), and the benefits of the brands offered.
• •Be Approachable and Friendly, Not Overly Formal: Use clear, straightforward language. On social media, engage with comments in a warm and helpful manner. Use emojis where appropriate to add personality, reflecting their current social media style.
• •Reinforce Trust and Authenticity: Consistently highlight status as an authorized retailer for key brands. Be transparent about product features and benefits. Address customer concerns or negative feedback professionally and constructively, especially given the mixed reviews on some platforms.
• •Consistent Canadian Identity: Continue to emphasize the "Canada's online premium footwear store" identity and tailor promotions or content to a Canadian audience where relevant (e.g., seasonal footwear choices for Canadian weather).

Social Perception

Generally Positive with Some Concerns. Mixed Online Reviews Regarding Quality Control & Trust. Seen as a Destination for Comfort Brands. Engaged on Social Media.

Copy Examples

• •Headline: Step Into All-Day Comfort. Your Feet Will Thank You. Body: Tired of choosing between style and comfort? At MyShoeShop, we bring you Canada's finest selection of European comfort footwear. From iconic Birkenstocks to durable Aigle boots, discover shoes that feel as good as they look. Visit us in Westmount or explore our collection online – expert advice and your perfect fit are waiting! #MyShoeShop #ComfortFirst #HappyFeetCanada
• •Headline: The Secret to Happy Feet? It’s No Secret, It’s MyShoeShop! Body: Since 2004, we've been dedicated to one simple mission: providing Canadians with quality footwear that offers unparalleled comfort and knowledgeable, friendly service. Experience the MyShoeShop difference and let us help you find the perfect pair for your lifestyle. #EuropeanComfort #ShopLocalCanada #FootwearExperts
• •Headline: Genuine Comfort, Guaranteed. Body: Don't settle for imitations. As an authorized retailer for premium brands like Birkenstock, MyShoeShop ensures you get authentic quality and the renowned orthopedic support you deserve. Learn more about caring for your comfort footwear on our blog! #AuthenticBirkenstock #QualityShoes #InvestInYourComfort
• •Headline: From Our Boutique to Your Doorstep: Comfort Across Canada. Body: Whether you visit our cozy Westmount store or shop with us online, MyShoeShop offers the best selection of European comfort footwear, backed by great service to ensure your perfect fit. Sign up for our newsletter to get the latest on new arrivals and exclusive deals! #MyShoeShopOnline #CanadianOwned #ComfortDelivered
• •Headline: Feel the Difference Quality Makes. Body: At MyShoeShop, "we love comfort footwear," and it shows in our carefully curated collection of premium European brands. We believe that comfortable, happy clients are the cornerstone of our business. Let our friendly team guide you to your next favourite pair! #PremiumFootwear #CustomerFocused #WestmountShopping