Tono de Marca

Calming, spiritual, personal, gentle, encouraging, and fandom-friendly nostalgic.

Valores de Marca

• •Self-Care and Wellness
• •Spirituality and Intention
• •Handcrafted Quality
• •Community and Connection

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a simple internal document that outlines key terminology (e.g., "intention," "ritual," "wellness" vs. "product," "purchase"), approved emojis (e.g., ", ", ), and the overall feeling you want to evoke asucalm, supportive, and magical.
• •Prioritize "You" over "We": Frame your copy to focus on the customer's experience and benefit. Instead of "We created this candle to be relaxing," try "You deserve a moment of peace. This candle is here to help you find it."
• •Tell the Story Behind the Product: For each item, especially the fandom-inspired ones, share the inspiration. Talk about the specific scene, character, or feeling you wanted to capture. This deepens the connection with the community.
• •Engage with Calmess and Gratitude: In all customer interactions asucomments, DMs, and reviews asumaintain the brand's serene and appreciative tone. Thank customers for sharing their experiences and respond to inquiries with patience and warmth.
• •Ensure Visual and Textual Harmony: Your visuals (clean, soft, and serene photos) and your copy should always align. The calming and spiritual language should be matched by images that evoke the same feeling, creating a cohesive and immersive brand experience.

Percepción Social

Highly positive, reliable, high-quality products, excellent customer service, beautiful packaging, and strong community trust.

Ejemplos de Copy

• •Breathe in calm, breathe out chaos. ✨ Our new Amethyst-infused intention candle is hand-poured to help you connect with your inner peace. Light it during your evening ritual to quiet the mind and soothe the spirit. What intention will you set tonight? #MySerenity #IntentionCandle #SelfCareRitual #Amethyst #SpiritualWellness
• •There's nothing like a coffee from Luke's. This candle captures the heart of Stars Hollow with the warm, inviting aroma of freshly brewed coffee and a hint of sweet pastry. Hand-poured with 100% soy wax, it's the perfect companion for your next binge-watch. Welcome home, Gilmore fan.
• •Your Weekly Moment of Serenity Awaits...
• •Handcrafted in Canada, Just For You. ✨ Shop our spiritual wellness & self-care candles.
• •Find Your Calm. Explore our collection of intention candles, handcrafted to bring peace and serenity into your space.