Brand Tone

Empowering, Confident, Caring, Supportive, Results-Oriented, Scientific, Transformative, Hopeful, Educational, Informative

Brand Values

• •Efficacy & Results
• •Personalization & Customization
• •Natural Beauty & Confidence
• •Innovation & Science
• •Authenticity & Transparency
• •Safety & Quality

Best Practices

• •Showcase before-and-after photos and user testimonials.
• •Highlight the 'Skin Buddy' system and personalized guidance.
• •Emphasize the combination of natural ingredients and scientific innovation.
• •Address potential initial skin purging or reactions transparently.
• •Balance scientific terminology with approachable language for a broad audience.

Social Perception

DR's Secret is perceived as a premium, effective skincare line requiring patience, commitment, and personalized routines. The price point is a consideration, and the brand has growing recognition in Asia.

Copy Examples

• •Achieve your foundation-free glow with DR's Secret. Unlock your skin confidence today!
• •Our Skin Buddy system provides personalized guidance to help you achieve your skincare goals.
• •DR's Secret combines innovative actives with natural ingredients for real, visible results.
• •See the transformative power of DR's Secret. Witness real skin improvements with our well-researched formulas.
• •Learn more about your skin with our Skin Studio AI and discover the perfect products for your unique needs.