Brand Tone

Informative & Educational, Friendly & Approachable, Purpose-Driven & Passionate, Innovative & Tech-Forward, Helpful & Supportive

Brand Values

• •Sustainability & Environmental Responsibility
• •Energy Efficiency & Savings
• •Innovation & Technology
• •Customer Comfort & Convenience
• •Accessibility & Affordability
• •Quality & Design

Best Practices

• •Lead with Purpose: Always tie product benefits back to the core values of energy saving and sustainability. Clearly articulate how Mysa helps both the user and the planet.
• •Keep it Clear and Simple: Avoid overly technical jargon. Explain features and benefits in a way that is easy for everyone to understand, emphasizing ease of use and installation.
• •Be Relatable and Human: Incorporate the brand's origin story and customer experiences. Use a friendly, conversational tone where appropriate, especially on social media and in blog content.
• •Focus on Empowerment: Frame messaging around giving users control over their comfort, energy usage, and environmental impact. Highlight the convenience and peace of mind Mysa offers.
• •Stay Visually Consistent: Ensure that the visual elements accompanying the copy (images, videos, graphics) align with the sleek, modern, and clean aesthetic of the brand and its products.

Social Perception

Positive for Energy Savers & Tech Enthusiasts, Seen as a Leader in a Niche Market, Valued for Design and Ease of Use, Growing Reputation for Innovation, Concerns Primarily Around Connectivity and Support (Minority)

Copy Examples

• •Headline: Warm Home, Cool Planet, Smart You. Save energy effortlessly with Mysa. Body: Tired of sky-high energy bills and clunky old thermostats? Mysa smart thermostats make it easy to control your electric heating and cooling, save up to 26%, and shrink your carbon footprint. Join the Mysa family and make your comfort count for the planet.
• •Social Media Post: Did you know electric heating can be a major energy guzzler? 💡 With Mysa, take back control! Our smart thermostats help you schedule, monitor, and reduce your energy use from anywhere. Smart savings, smarter living. #MysaSaves #SmartHome #EnergyEfficiency
• •Email Subject: Finally! Smart Control for Your Electric Baseboards Is Here. Body: Stop feeling left out of the smart home revolution! Mysa specializes in smart thermostats designed for electric baseboard, in-floor, and AC systems. Easy to install, beautiful to look at, and powerful enough to make a real difference to your bills and the environment. Discover the Mysa difference today.
• •Product Page Snippet (for Mysa LITE): Go smart, not broke. Mysa LITE offers the core energy-saving features you love, making sustainable living more accessible than ever. Smart scheduling, remote access, and a clear path to lower energy bills – all wrapped in our signature sleek design.
• •Blog Post Title Idea: Beyond the Hype: How Mysa Actually Helps You Fight Climate Change (and Save Money).