Brand Tone

Aspirational and elegant, articulate and refined, reflecting a majestic/ruler archetype.

Brand Values

• •Luxury and Quality
• •Tradition and Craftsmanship
• •Celebration and Gifting
• •Exclusivity

Best Practices

• •Develop a Vocabulary Guide: Create a list of on-brand words (e.g., curated, regal, timeless, handcrafted, divine, splendor, exquisite) and words to avoid (e.g., cheap, discount, cute, ordinary). This ensures everyone writing for the brand uses a consistent lexicon.
• •Maintain an Aspirational Tone: All copy, from social media captions to customer service emails, should be refined, respectful, and slightly formal. It should make the customer feel valued and part of an exclusive experience.
• •Emphasize Heritage and Story: Every product has a story. Use copywriting to highlight the craftsmanship, the inspiration behind the design, or the cultural significance of the items. This reinforces the brand's value of tradition.
• •Align Visuals with Text: Ensure the photography and visual branding match the luxurious and elegant tone of the copy. High-quality, clean, and artfully styled images should accompany the sophisticated language.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a product's features, explain why it is special. Focus on the feeling it evokes as the 'moment of magic,' the 'touch of elegance,' or the 'regal statement' it helps the customer make.

Social Perception

Perceived as a specialized supplier of high-end festive and gifting items, a niche player in the luxury and traditional goods market. The brand conveys a sense of regality and elegance.

Copy Examples

• •Crafting Moments of Magic. Discover luxurious, hand-curated gifts and decor that turn every celebration into a cherished memory.
• •Elegance, illuminated. This Diwali, gift a touch of regal splendor with our handcrafted Celebration Hamper. Each piece is a testament to timeless tradition, curated to make your festivities truly divine. #MyRoyals #DiwaliGifts #LuxuryGifting #IndianFestivals #Handcrafted
• •An Invitation to Elegance: Explore the New Sawaigarh Collection.
• •Don't just give a gift, give an experience. My Royals offers exquisitely crafted home decor and festive solutions that speak of luxury and heritage. Transform your home and celebrations. Shop now for timeless elegance.
• •A canvas of craftsmanship. This hand-painted tray is meticulously brought to life by skilled artisans, blending traditional motifs with a touch of contemporary grace. Perfect for serving or as a regal accent to your decor, it's more than an object as it's a piece of art.