Brand Tone

empowering, educational, conscious, and friendly

Brand Values

• •Sustainability
• •Fairness
• •Veganism
• •Innovation
• •Health & Comfort
• •Transparency
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document Fayrganic's specific tone (empowering, educational, conscious, friendly), key messaging points, 'do's and don'ts' for language, and commonly used terms (e.g., 'vulvafriendly,' 'modular,' 'GOTS-certified'). Share this with anyone creating content.
• •Embody Your Values in Every Word: Ensure all copy consistently reflects the core values of sustainability, fairness, veganism, innovation, and empowerment. If it doesn't align, rewrite it.
• •Speak Directly to Your Audience: Use 'you' and 'your' to create a personal connection. Address their needs, concerns, and aspirations regarding period care and sustainable living. Maintain an approachable, human-centric voice.
• •Educate, Don't Just Sell: While the goal is to sell products, prioritize educating the audience about the benefits of sustainable period care, the specifics of the product's innovation, and the meaning behind certifications. This builds trust and authority.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a website FAQ, a LinkedIn update, or a customer service email, the tone should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Innovative and Problem-Solving, Ethical and Trustworthy, Mission-Driven, Community-Focused

Copy Examples

• •Instagram Post (Product Focus): Meet your new period bestie! 👋 Our modular GOTS-certified organic cotton underwear isn't just unbelievably comfy, it's a little revolution for your cycle and the planet. Choose your absorbency, feel the softness, and embrace a #vulvafriendly period. Fair for you, fair for her, fair for Earth. ✨ #Fayrganic #SustainablePeriod #OrganicComfort #PeriodPositive
• •Facebook Ad (Problem/Solution Focus): Tired of compromising between comfort, sustainability, and a period product that *actually* works? We hear you. That's why we created Fayrganic: innovative, modular period underwear that adapts to YOUR flow. Made with ❤️, organic cotton, and fair practices in the EU. Learn more and make the switch to a happier period! [Link] #PeriodCareRedefined #EcoFriendlyPeriods #VeganUnderwear #FayrganicApparel
• •Website Homepage Headline: Revolutionize Your Period. Sustainably. Introducing Fayrganic: The modular, GOTS-certified organic cotton period underwear designed for your body and our world. #vulvafriendly #fairandorganic
• •Email Newsletter Snippet (Educational): Did you know? GOTS-certified organic cotton isn't just softer, it's grown without harmful pesticides and chemicals, protecting ecosystems and farmers. At Fayrganic, we believe what's next to your skin matters. That's why we're committed to materials that are kind to you and the planet. 🌿 #ConsciousChoices #FayrganicValues #SustainableFashion
• •LinkedIn Post (Company Mission): At Fayrganic Apparel, 'fair' and 'organic' are more than just words in our name – they're the threads of our mission. We're dedicated to innovating in sustainable period care, ensuring ethical production from cotton farm to closet. Join us in creating a future where personal care empowers individuals and nurtures our planet. #Sustainability #EthicalBusiness #Innovation #FemaleFounders #ImpactStartup