Brand Tone

Informational, Innovative, and Reassuring

Brand Values

• •Independence and Freedom
• •Innovation and Technology
• •Practical and User-Centric Design
• •Community Building

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of only listing features (the "what"), start with the benefit (the "why"). For example, instead of "Our product weighs 14.5kg," use "Light enough to lift with one hand, the MyRoamate gives you the freedom to go anywhere without assistance."
• •Be Transparent to Build Trust: Actively address the skepticism head-on. Feature customer testimonials prominently on the website and social media. Create "behind-the-scenes" content showing production and shipping to counter the "scam" narrative.
• •Focus on Visual Storytelling: Use high-quality video and images that show the product in a variety of real-life situations with diverse users. The content should look empowering and active, not clinical or institutional.
• •Maintain a Consistent Informational Voice on All Platforms: Whether it's a short TikTok video or a detailed blog post, the tone should remain helpful and educational. Avoid overly aggressive sales language and focus on being a trusted resource.
• •Engage with the Community Authentically: Actively monitor social media comments and online forums. Respond to questions and concerns promptly and transparently. Use the private Facebook group as a source for user-generated content (with permission) to showcase authentic experiences.

Social Perception

The public perception of MyRoamate is mixed, characterized by both excitement and skepticism. Positive perception stems from its innovative solution for improving quality of life. Skepticism and distrust are fueled by its use of crowdfunding, status as a new company, and low trust scores from online scam-checkers. Potential customers also compare it to established competitors.

Copy Examples

• •Don't let mobility challenges dictate your travel plans. Your next adventure is waiting. The MyRoamate is your airline-approved, ultra-lightweight travel companion that folds in seconds to fit in any car trunk. Explore new cities, visit family, and rediscover your freedom. Where will you go first? #MyRoamate #FreedomToExplore #TravelCompanion
• •The Future of Mobility is Here. Say goodbye to heavy, outdated wheelchairs. The MyRoamate combines a revolutionary lightweight design with advanced AI-powered safety features for a smooth, intuitive, and empowering ride. Experience the difference that modern engineering makes.
• •Designed for Your Everyday Life. From your weekly grocery run to navigating busy sidewalks, the MyRoamate is built for real-world use. With its smart braking system that prevents rolling on inclines and a durable frame that handles various terrains, you can move with confidence and peace of mind.
• •MyRoamate: Unboxing and First Ride in Under 5 Minutes! In this video, we walk you through the simple setup of your new MyRoamate. See just how easy it is to get started on your journey to independence. Have questions? Join our official Facebook community of Roamate users to share tips and experiences! [Link]
• •See What Real MyRoamate Users are Saying. We know that choosing a mobility device is a big decision, and trust is everything. That's why we invite you to see authentic, unedited reviews from our growing community of users. Watch videos of the Roamate in action and see how it's providing new-found freedom to people just like you. Your independence is our mission.