Brand Tone

Elegant, Aspirational, and Authentic

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Customer-Centricity
• •Empowerment & Community

Best Practices

• •Lead with Elegance and Emotion: Always use evocative and sophisticated language. Instead of "nice necklace," use "an exquisite necklace that captures timeless elegance." Frame products around the feeling they evoke (e.g., confidence, grace, celebration).
• •Weave in the Heritage Story: Regularly connect the products back to the brand's core value of tradition. Use terms like "heritage," "craftsmanship," "artisanal," and "timeless" to reinforce authenticity.
• •Prioritize Visual Storytelling: Ensure that the quality of photography and videography matches the elegant tone of the copy. The visuals and text must work together to create an aspirational and cohesive brand image.
• •Maintain a Personal & Authentic Voice: Especially in "About Us" sections, social media captions, and email marketing, continue to tell the personal story of the brand's origins. This humanizes the brand and builds a stronger community connection.
• •Be Consistent Across All Channels: The elegant, authentic, and customer-centric tone must be consistent everywhere from the website's microcopy and product descriptions to Instagram captions, Facebook replies, and customer service emails. Create a simple brand voice guide for all team members to follow.

Social Perception

Overwhelmingly positive, perceived as a highly customer-centric and trustworthy seller, and a niche authority for high-quality South Asian traditional jewelry.

Copy Examples

• •Where heritage meets haute couture. Introducing The Maharani Collection a tribute to timeless elegance and exquisite craftsmanship. Each piece is designed to not just be worn, but to be treasured. Discover the tradition, redefined. #MyRivaaz #KundanJewelry #IndianWedding #HandmadeJewelry #NewArrivals
• •Your Story, Adorned in Splendor. From 'yes' to 'I do,' find the perfect jewels to narrate your journey. Explore our Bridal Collection and make your tradition unforgettable.
• •Light up every room you walk into. This festive season, celebrate with the sparkle of MyRivaaz. Our handcrafted jewelry is designed to make your moments shine brighter. Shipped fast from Maryland, USA. Shop now for up to 20% off our Festive Edit!
• •At MyRivaaz, every piece tells a story. A story that began in a small studio with a passion for our rich heritage and a dream to share it with the world. As a women-owned brand, we pour our hearts into crafting jewelry that empowers you to express your own tradition. Thank you for being a part of our journey. Discover the story behind your favorite piece today.
• •Experience the grace of tradition with our Amara Jhumkas. Handcrafted with intricate detail and finished with delicate pearl drops, these earrings are a masterpiece of classic design. Lightweight for comfort yet bold enough to make a statement, they are the perfect companion for your finest silks and celebratory smiles. Let your elegance resonate.