Brand Tone

professional, sophisticated, and passionate

Brand Values

• •Artistic Integrity
• •Collaboration
• •Excellence
• •Timelessness
• •Respect for the Music and Artist

Best Practices

• •Maintain a Refined Vocabulary: Use sophisticated and evocative language that reflects the quality and seriousness of the music. Words like "profound," "masterful," "revelatory," and "exquisite" align well with the brand's tone.
• •Focus on the Artist's Vision: Center the narrative around the artist's interpretation and the unique story behind each recording. This reinforces the value of collaboration and artistic integrity.
• •Highlight Audio Quality: Consistently mention the superior sound engineering and recording quality, as this is a key differentiator and a point of praise for the brand.
• •Emphasize Timelessness and Legacy: Frame the recordings not as fleeting products but as enduring works of art. This connects to the brand's core mission of creating "records for eternity."
• •Be Authentic and Passionate: Let the genuine love for classical music shine through in the writing. The tone should be knowledgeable without being pretentious, and passionate without being overly effusive.

Social Perception

Myrios Classics is perceived as a prestigious and trustworthy label by the classical music community. It is seen as a champion of both established and contemporary composers, with a catalog that spans from Baroque to modern works. The partnership with Deutsche Grammophon has further solidified its standing as a significant player in the classical music industry. Customers and critics alike view the label as a reliable source for exceptional recordings, both in terms of performance and sound engineering.

Copy Examples

• •Experience the breathtaking virtuosity of [Artist Name] in their latest album, [Album Title]. A profound and deeply moving interpretation of [Composer's] masterwork, captured in our signature, pristine sound. Discover a recording for the ages. #MyriosClassics #NewRelease #ClassicalMusic
• •At Myrios Classics, we believe in the power of music to transcend time. Founded on the principle of artistic integrity, we partner with the world's finest musicians to create recordings that are not just heard, but felt. Our commitment is to every note, every nuance, ensuring a legacy of sound that enduring.
• •This month, we invite you to explore the creative dialogue between two masters. Our new release features [Artist A] and [Artist B] in a stunning performance of [Work]. As a valued member of the Myrios community, enjoy an exclusive look into the making of this exceptional album.
• •Searching for a truly immersive listening experience? Myrios Classics offers award-winning recordings that set the standard for audio excellence. Hear the difference that passion and precision make. Explore our critically acclaimed catalog today.
• •Where Artistry Meets Audacity. Myrios Classics. The home of uncompromising sound and unforgettable performances. Discover our award-winning recordings at myriosmusic.com.