Brand Tone

Avant-garde & Visionary, Sophisticated & Elegant, Empowering & Confident, Artistic & Handcrafted, Dark & Alluring, Exclusive & Unique

Brand Values

• •Originality & Innovation
• •Craftsmanship & Quality
• •Sustainability & Responsibility
• •Customer Empowerment & Individuality
• •Artistic Expression & Collaboration
• •Female Empowerment

Best Practices

• •Embrace Poetic & Evocative Language: Use strong verbs, rich adjectives, and metaphors that align with the avant-garde, gothic, and empowering nature of the brand (e.g., "forge," "unleash," "allure," "whisper," "declaration").
• •Highlight Core Values Consistently: Weave in keywords and phrases related to "handmade in Italy," "artisan-crafted," "unique design," "sustainability," "female-led," and "empowerment" across all platforms and communications.
• •Focus on the "Exceptional" Wearer: Address the customer as someone unique, confident, and unafraid to stand out. Use language that makes them feel seen and celebrated for their individuality.
• •Maintain Visual-Verbal Synergy: Ensure the tone of the copy directly reflects the dark, sophisticated, and futuristic aesthetic of the product photography and overall visual branding. The words should enhance what the visuals convey.
• •Tell a Story: Whether it's the story of a collection's inspiration, the craftsmanship behind a piece, or how the jewelry can empower the wearer, narrative elements will deepen the connection with the brand's artistic and visionary identity.

Social Perception

Highly Positive, Unique and Statement-Making, Good Quality & Craftsmanship, Empowering, Artistic, Trustworthy

Copy Examples

• •Headline: Myril Jewels: Forge Your Legend. Artisan-crafted in Italy for the woman who defines her own. Body: Dare to adorn yourself in pieces that speak your truth. Our neo-gothic, futuristic designs are more than jewelry; they are an extension of your power. Handmade with meticulous care, each creation is a testament to individuality.
• •Instagram Caption: Embrace the allure of the avant-garde. ✨ Our 'Akasha' nose chain, a whisper of dark elegance, meticulously handcrafted in Italy from sustainable stainless steel. Be unforgettable. #MyrilJewels #NeoGothic #FuturisticFashion #HandmadeInItaly #StatementJewelry
• •Product Description Snippet (for a claw ring): Unleash your inner icon with the 'Kali' hand armor. These aren't just rings; they are a declaration. Forged from hypoallergenic alloys and designed for a commanding presence, each claw is a mark of distinction, handmade to empower your every gesture.
• •Email Subject Line: Evolve Your Aesthetic: The New Collection from Myril Jewels Has Arrived. Email Body Snippet: Step into a new dimension of style. Myril Jewels unveils its latest creations – where dark allure meets futuristic sophistication. Discover limited edition, artisan-crafted pieces designed to tell your unique story.
• •Brand Manifesto Snippet: We believe in the power of the exceptional. Myril Jewels is born from a passion for art, innovation, and the courage to be different. Each piece is a carefully crafted rebellion against the mundane, handmade in Italy for those who write their own narratives and illuminate the darkness with their unique brilliance.