Brand Tone

Approachable, Youthful, and Aspirational. The tone is informal and friendly.

Brand Values

• •Personalization
• •Practical Aesthetics
• •Positivity and Self-Expression
• •Accessibility

Best Practices

• •Maintain a conversational and friendly tone: Use casual language like "peeps" and directly address the customer ("Your day is busy..."). Avoid overly corporate or technical jargon to keep the brand approachable.
• •Lead with lifestyle and emotion, follow with features: Start copy by describing a feeling, a moment, or a benefit (e.g., "A stylish reminder..."). Then, detail the practical features like materials and durability. This connects the product to the customer's life before explaining its specs.
• •Emphasize "You" and "Your": Center the customer in the narrative. Phrases like "Your Story," "Your Initial," and "Uniquely Them" make the brand feel personal and focused on the individual's identity.
• •Keep it simple and scannable: Use short sentences, clear headlines, and bullet points for product features. Online shoppers often scan, so make the key information easy to find at a glance.
• •Incorporate positivity and aspiration: Consistently weave in the brand's optimistic values. Whether through product quotes or marketing copy, reinforcing themes of self-expression, positivity, and taking time for good things will build a stronger, more memorable brand identity.

Social Perception

Due to limited external feedback, the social perception is largely controlled by the brand itself. It is likely perceived as a go-to online shop for affordable, personalized gifts and accessories. The association with Zalora lends it credibility and positions it alongside other mainstream e-commerce fashion and lifestyle brands. Customers are likely to see it as a reliable source for trendy, functional items that don't require a significant financial investment.

Copy Examples

• •Your day is busy. Your bag shouldn't be. Our Minimalist Multi-pocket Tote has a spot for everything—keys, coffee, and all your brilliant ideas. Designed for the neutral-loving peep in all of us. #MyriadPrintConcepts #ToteLife #Organized
• •The Perfect Personalized Gift, Found. From initial mugs to custom tote bags, give a gift that’s uniquely them. Simple, stylish, and starting at just ₱110. Shop Myriad Print Concepts today.
• •It’s Your Initial Reaction... You’re Going to Love This. Fresh designs have landed. Find your letter, find your new favorite mug.
• •Carry Your Story. Personalized Totes, Mugs, and More.
• •A stylish reminder that every great journey starts with a single step. This durable drawstring bag is perfect for the gym, a day out, or carrying your daily essentials. Made with high-quality fabric and a screen-printed design that lasts, it’s more than just a bag—it’s your mantra on the move.