Brand Tone

Wellness-focused & Health-Conscious, Aspirational & Aesthetic, Empowering & Positive, Informative & Educational, Approachable & Slightly Playful

Brand Values

• •Health & Wellbeing
• •Natural & Pure
• •Quality
• •Community/Ethical Sourcing (Potentially)
• •Modern & Trendy

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "empowering," "informative," "aspirational"), "we are..." and "we are not..." statements, and a specific vocabulary list (words to use and avoid). Share this with everyone who creates content.
• •Focus on "You" (The Customer): Frame benefits around the customer's needs and aspirations. Instead of just stating "Our tea has antioxidants," say "Boost your glow and protect your cells with the powerful antioxidants in our purple tea."
• •Use Storytelling: Share the story of the tea's origin (Kenya), the unique benefits (anthocyanins), and how it fits into a healthy, vibrant lifestyle. This creates an emotional connection.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetics, especially on platforms like Instagram and TikTok. If the visuals are bright, clean, and uplifting, the copy should reflect that.
• •Be Consistent Across All Platforms, But Adapt the Format: While the core tone should remain the same, the style of delivery might change slightly. For example, Instagram copy might be more concise and use more emojis, while a blog post can be more in-depth and informative, but both should still feel like they're coming from the same empowered, wellness-focused brand.

Social Perception

Positive & Curious, Associated with Health & Wellness, Trendy & Instagrammable, Mixed on Specific Claims (e.g., rapid weight loss), Seen as a Premium/Niche Product

Copy Examples

• •Headline: Discover the Vibrant Brew: Your Daily Ritual for Radiance & Wellbeing. Body: Sip your way to a healthier, more vibrant you with My Purple Tea. Packed with rare antioxidants from the heart of Kenya, our purple tea offers a gentle energy lift and a wealth of wellness benefits. Glow from the inside out. #MyPurpleTea #SipTheGlow
• •Headline: Bold. Healing. Beautiful. Just Like You. Body: My Purple Tea isn't just a tea; it's a daily act of self-care. Embrace its unique anthocyanin power to support your body's balance and feel your best. Unleash your inner strength, one purple cup at a time. #PurpleTeaPower #FeminineWellness
• •Headline: Less Jitters, More Life. The Purple Tea Difference. Body: Tired of the caffeine crash? My Purple Tea offers a smoother, more sustained energy boost thanks to its naturally lower caffeine content and powerful antioxidants. Elevate your focus and conquer your day, beautifully. #LowerCaffeineLove #MyPurpleTeaEnergy
• •Headline: From Kenyan Hills to Your Cup: Taste the Purity, Feel the Vitality. Body: Experience the unique, subtly sweet flavor and incredible health benefits of authentic Kenyan purple tea. Each leaf is rich in antioxidants to help you thrive. It’s more than tea, it’s a wellness journey. #KenyanPurpleTea #AntioxidantRich
• •Headline: Your Aesthetic Wellness Ritual Starts Here. Body: Make your wellness routine as beautiful as it is beneficial. My Purple Tea and Purple Matcha bring vibrant color and potent health perks to your day. Drink pretty, live powerfully. #DrinkPurple #AestheticWellness #GutHealthGlow