Brand Tone

Aspirational & Fashion-Forward, Confident & Quality-Oriented, Customer-Centric & Reassuring, Friendly & Engaging, Empowering

Brand Values

• •Quality
• •Style & Elegance
• •Customer Satisfaction
• •Trust & Reliability
• •Value/Affordability
• •Attention to Detail

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently highlight the quality of materials, the US-based operations, and the attention to detail in all descriptions and posts.
• •Maintain a Fashion-Forward and Elegant Voice: Use descriptive and evocative language that speaks to style, sophistication, and personal expression.
• •Be Customer-Centric and Reassuring: Always address potential customer concerns proactively (e.g., quality, shipping, returns) and reiterate satisfaction guarantees.
• •Showcase Versatility and Personalization: Highlight how the bands can suit different occasions, outfits, and moods.
• •Be Authentic and Transparent: Continue to share the brand's story and values. Be clear about what customers can expect regarding product quality and service, reinforcing the trust built by not being a dropshipper.

Social Perception

Positive for product quality and style. Seen as a reliable alternative. Appreciation for customer service. Fashionable and gift-worthy.

Copy Examples

• •Experience the My Pretty Bands difference: exceptional quality, undeniable style.
• •That's why we founded My Pretty Bands – to bring you gorgeous, high-quality bands that won't break the bank or disappoint on arrival.
• •Remember, My Pretty Bands offers unmatched quality, free USA shipping, and a satisfaction guarantee.
• •Redefining wristwear fashion with the epitome of grace and sophistication.
• •Offering competitive pricing without compromising on quality.