Brand Tone

Informative, Aspirational, and Supportive

Brand Values

• •Quality and Efficacy
• •Honesty and Transparency
• •Customer-Centricity
• •Community and Support

Best Practices

• •Lead with Education: Always aim to inform before you sell. Use blog posts, carousels, and video content to explain the why behind a supplement or training method. This reinforces the brand's value of honesty and expertise.
• •Speak the Language of "We" and "You": Frame the customer relationship as a partnership. Use "we" to talk about the brand's commitment and "you" to focus on the customer's goals (e.g., "We provide the tools so you can build the results").
• •Emphasize Curation and Quality over Price: While affordability is mentioned, the core message is about providing the "best products." Copy should reflect that the inventory is carefully selected for efficacy, not just because it's cheap. Use phrases like "Expert-selected," "Proven formulas," and "Only the best."
• •Maintain a Supportive and Motivational Tone: All copy, from product descriptions to social media captions, should be encouraging. Avoid overly aggressive or intimidating language. The tone should be that of a knowledgeable coach, not a drill sergeant.
• •Ground Claims in Reality: To uphold the value of transparency, avoid making unrealistic promises. Instead of "Get Ripped in 7 Days," opt for "The Consistent Fuel You Need for Your Transformation Journey." This builds long-term trust and credibility.

Social Perception

Knowledgeable and reliable retailer of third-party supplements, providing serious, high-potency products, perceived as credible and trustworthy for effective fitness solutions.

Copy Examples

• •Stop settling for average workouts. It's time to go BZRK. Formulated for intense energy and laser focus, this is the gear you need to smash your plateaus. We only stock what works. Tap to shop and unlock your potential. #GoBZRK #PreWorkout #Energy #Focus #MyPreNutrition
• •Not All Protein is Created Equal. Here’s What to Look For.
• •Headline: BUILD. BURN. RECOVER. Sub-headline: Hand-picked supplements for every goal. Shop our expert-curated collections and get honest-to-goodness results. Button: Find Your Fuel
• •Your goals are our mission. At myprenutrition, we're more than just a store; we're your support system. Based in Richmond, VA, we're committed to providing honest advice and effective supplements to help our community thrive. What are you training for? #FitnessGoals #Community #SupplementStore #HonestNutrition
• •The Top 5 Natural Testosterone Boosters Backed by Science for 2025