Brand Tone

Positive and Uplifting, Encouraging and Empowering, Natural and Honest, Knowledgeable and Caring, Approachable and Friendly

Brand Values

• •Positivity and Self-Love
• •Natural and High-Quality Ingredients
• •Efficacy and Results
• •Empowerment
• •Authenticity and Transparency
• •Wellbeing

Best Practices

• •Always Lead with Positivity: Ensure that all communication, from product descriptions to social media replies, carries an inherently positive, uplifting, and encouraging tone. Avoid fear-based marketing or language that highlights flaws.
• •Incorporate "Power" and Affirmative Language: Continue using empowering words and affirmations, not just in product names but woven into the general copy. Phrases like "Embrace your..." "Celebrate your..." "You are..." can reinforce this.
• •Maintain Authenticity and a Personal Touch: Given the founder's strong presence, continue to share personal insights (where appropriate) and maintain a friendly, approachable style that reflects Deirdre's passion and expertise. Let the copy sound like it's coming from a caring expert.
• •Educate with Encouragement: When providing skincare advice or information about ingredients, do so in an informative yet encouraging manner. The goal is to empower consumers with knowledge, not overwhelm or confuse them.
• •Develop a Brand Voice Guide: Create a simple internal guide outlining the core brand voice (positive, empowering, natural, knowledgeable, friendly) and provide examples of how this translates into different types of content (website, social media, customer service). This ensures consistency even if multiple people are creating content.

Social Perception

The public perception of My Positive Skincare appears to be largely positive. Customers who have used the products report satisfaction with the results and appreciate the empowering names and philosophy. The brand is seen as a small business with a genuine mission. The association with "natural," "vegan," and "cruelty-free" aligns with growing consumer preferences for ethical and clean beauty products. The "pro-ageing" stance is likely perceived positively by consumers looking for an alternative to "anti-ageing" messages.

Copy Examples

• •Headline: Embrace Your Radiance. Our "I AM GLOWING" serum, crafted with nature's finest, lets your inner light shine through. #PositiveSkincare #SelfLoveJourney
• •Instagram Post: More than just skincare, it's a daily affirmation. ✨ Each drop of "I AM AGELESS" is a reminder of your timeless beauty and strength. What positive words are you speaking to yourself today? #ProAgeing #NaturalBeauty #EmpoweredSkin
• •Product Description Snippet (for a cleanser): Wash away the day, and any negativity with it! Our "I AM REFRESHED" natural cleanser gently purifies with [key ingredient 1] and [key ingredient 2], leaving your skin feeling clean, soft, and ready for positive moments. Because your skin deserves kindness.
• •Facebook Ad Copy: Feeling good in your skin is a superpower. 💪 Discover My Positive Skincare, Deirdre Falconer's line of all-natural, results-driven formulas designed to nourish your skin and uplift your spirit. Start your journey to positively radiant skin today!
• •Email Subject Line: A Little Dose of Positivity (and Amazing Skin) Awaits! ✨