Brand Tone

Fun and Playful, Trendy and Youthful, Approachable and Friendly, Empowering and Confident, Informative and Helpful (in a light way)

Brand Values

• •Inclusivity
• •Affordability
• •Quality & Efficacy
• •Trend-Driven Innovation
• •Cruelty-Free / Ethical Considerations
• •Customer-Centricity
• •Fun and Self-Expression

Best Practices

• •Embrace Playful Language & Emojis: Use vibrant, energetic words. Incorporate relevant emojis to add personality and visual appeal, reflecting the fun and youthful nature of the brand. (e.g., ✨💅💖🔥🚀🤩😉).
• •Stay on Trend (Authentically): Reference current beauty slang, memes (where appropriate and not forced), and trending topics in a way that feels natural to the brand and its audience. Hashtags should be a mix of branded, product-specific, and trending terms.
• •Focus on Empowerment and Fun: Frame product benefits around self-expression, confidence, and the joy of playing with makeup. Use encouraging and inclusive language (e.g., "Dare to dazzle," "Your next beauty obsession," "Be epic").
• •Keep it Short, Snappy, and Scannable (especially for social media): Use concise sentences, bullet points, and clear calls to action. TikTok and Instagram captions should be engaging but easy to digest quickly.
• •Highlight Key Values Naturally: Weave in mentions of being cruelty-free, vegan (for relevant products), affordable, and offering high-quality, feel-good ingredients where it fits, reinforcing the brand's ethical and customer-focused stance without being overly preachy. For example, "Cruelty-free & fabulous, obvs. 😉"

Social Perception

Positive for Product Performance, Seen as Trendy and Fun, Appreciation for Ethical Stance, Good Customer Service, Emerging Brand Awareness

Copy Examples

• •💅 Nail game STRONG! 🔥 Level up your look instantly with our new 'Cosmic Pop' press-on nails! ✨ Easy to apply, impossible to ignore. Dare to dazzle? 😉 Shop link in bio! #myposhmellow #pressonnails #nailart #instanails #nailtrends #diynails #colorfulnails
• •✨ Glitter attack! ✨ Our Diamond Bomb glitter creams are pure magic. 🤩 So sparkly, so fun, stays PUT all day (and night!). Who needs a filter when you have this? 😉 Get yours & shine bright! #myposhmellow #glittermakeup #eyeshadow #makeuptutorial #beautytips #tiktokmademebuyit #sparklebaby
• •💋 Pout perfection unlocked! 💋 Our Creamy Matte Lipsticks are everything you’ve dreamed of: HIGHLY pigmented, super smooth, and actually comfy to wear. 🥰 From everyday nudes to 'who's that?' bolds – find your signature shade! Cruelty-free & fabulous, obvs. 😉 Shop now and get 10% off your first order! [Link] #myposhmellow #mattelipstick #lipsticklover #veganbeauty #crueltyfreemakeup #beautytrends #makeupaddict
• •💖 Treat Yo' Self! 💖 Up to 30% OFF Poshmellow Faves! 🤫
• •NEW DROP ALERT! 🚀 Fresh, fun, & fierce. Your next beauty obsession has landed. ✨ Shop What's New at Poshmellow! [Shop Now Button]