Brand Tone

Professional & Expert, Comprehensive & Service-Oriented, Trustworthy & Reliable, Community-Focused

Brand Values

• •Quality & Expertise
• •Accessibility & Convenience
• •Support & Education
• •Customer-Centricity
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Voice Document: Clearly define the brand's tone (Professional, Expert, Supportive, Trustworthy, Innovative), key terminology (e.g., "chiropodist-podiatrist," "clinic solutions"), and topics to address or avoid. Share this with anyone creating content.
• •Always Prioritize the Professional Audience: Use industry-specific language where appropriate, demonstrating an understanding of their needs and challenges. Avoid overly casual or colloquial language.
• •Focus on Solutions and Benefits: While detailing product features is important, always link them back to how they benefit the podiatrist's practice, efficiency, or patient outcomes.
• •Back Claims with Evidence: Refer to "certified quality," "expert-tested products," customer testimonials, or specific product accreditations to build credibility and reinforce trustworthiness.
• •Maintain Consistency Across All Channels: Ensure the tone on the website, social media, email communications, and even customer service interactions is aligned. Regularly review content across platforms for consistency.

Social Perception

Specialized Supplier, Reliable Partner, Knowledgeable Resource, Responsive

Copy Examples

• •Headline: Equip Your Excellence. Discover Our Podiatrist-Approved Range. Body: At My Podologie, we understand the precision your practice demands. Explore over 12,000 specialist-tested instruments, consumables, and clinic solutions designed for optimal patient care. Quality you can trust, delivered.
• •Headline: Elevate Your Practice with My Podologie Expertise. Body: From innovative treatment units to essential everyday supplies, find everything your podiatry clinic needs. Benefit from our curated selection, expert advice, and dedicated support for professionals like you.
• •Headline: The Podiatrist's Choice for Quality and Innovation. Body: Join thousands of podiatrists who rely on My Podologie for cutting-edge equipment and dependable supplies. Our "Expert by My Podologie" range is developed with your needs in mind, ensuring performance and value.
• •Social Media Post (Product Focus): Image: High-quality shot of a new podiatry instrument. Text: Introducing the new [Product Name] – engineered for precision and durability. Designed with feedback from leading podiatrists, it’s the latest addition to our commitment to advancing foot care. Explore features and order yours today via the link in bio. #MyPodologie #PodiatryTools #FootHealthPros #ExpertCare
• •Email Subject: Exclusive Offer for My Podologie Professionals + New Academy Resources! Body: Dear Dr. [Name], As a valued My Podologie customer, we're offering you [Discount/Offer] on [Product Category] this month. Plus, don't miss our latest "My Podiatry Academy" guides on [Topic] to support your continued professional development. Shop now and learn more.