Brand Tone

Empowering, Confident, and Modern

Brand Values

• •Self-Expression and Confidence
• •Simplicity and Convenience
• •Accessibility
• •Quality and Effectiveness

Best Practices

• •Lead with Empowerment: Start copy with verbs and phrases that inspire action and confidence ("Unleash," "Transform," "Own your look," "Redefine your style").
• •Use "You" and "Your": Speak directly to the customer to make the message personal and centered on their experience and benefit.
• •Stay Modern and Concise: Use clear, simple language. Incorporate relevant emojis on social platforms to maintain a fresh and approachable voice. Avoid overly technical jargon.
• •Highlight a Solution-Oriented Benefit: Frame products not just by their features, but by the problem they solve or the feeling they provide (e.g., "From tired to vibrant in minutes," "The end of painful waxing").
• •Maintain Visual and Verbal Synergy: Ensure the bold, clean, and confident tone of the copy is matched by high-quality, modern imagery and the consistent use of the brand's color palette across all platforms.

Social Perception

My Pixie is perceived as a provider of stylish and accessible beauty products, seen as a modern and trendy option for hair styling and care. Its strong, empowering message, especially on TikTok, helps build a positive and relatable image among its target demographic.

Copy Examples

• •Your Style, Your Rules. Unleash Your Confidence. Discover our collection of chic pixie wigs and revolutionary hair removal tools. Effortless beauty starts here.
• •Life's too short for boring hair. Transform your look in minutes and own every room you walk into. This isn't just a wig, it's a statement. #MyPixie #PixieCut #ConfidenceUnlocked
• •In our boss era, we don't wait for confidence, we wear it. #InMyBossEra #MyPixie #HairTransformation
• •Tired of the salon? Get the perfect pixie cut at home. Get that bold, rebellious look you've always wanted without the commitment. Our high-quality synthetic pixie wigs are easy to style, comfortable to wear, and guaranteed to turn heads. Shop the collection now!
• •Instant Confidence Is Inside...