Brand Tone

Aspirational, Feminine, and Approachable

Brand Values

• •Empowerment
• •Style & Quality
• •Femininity
• •Customer-Centricity

Best Practices

• •Lead with Empowerment: Always frame messaging around how the customer will feel—confident, beautiful, powerful. Use uplifting and positive language.
• •Maintain a Feminine Voice: Use descriptive and evocative adjectives that align with a feminine aesthetic (e.g., "delicate," "flowing," "graceful," "chic").
• •Speak Directly to the Customer: Use "you" and "your" to create a personal and direct connection with the audience. Make them the hero of the brand story.
• •Highlight Style and Occasion: Connect pieces to specific life moments (e.g., "the perfect dress for your next vacation," "your go-to top for a night out"). This makes the clothing more relatable and desirable.
• •Be Consistent Across All Channels: Whether writing a TikTok caption, an email, or a website banner, the core tone and values of empowerment and feminine style must remain the same to build a strong, recognizable brand identity.

Social Perception

The public perception of My pink rose is that of a chic and modern online boutique for women. It is seen as a source for stylish, feminine clothing. Its reputation is primarily shaped by its own marketing and social media efforts, which project an image of quality and fashionable design.

Copy Examples

• •Confidence looks gorgeous on you. Shine in our new collection of satin dresses, designed to make every entrance unforgettable. ✨ #MyPinkRose #DressToEmpower
• •Your new favorite outfit is waiting.
• •Fashion That Feels Like You. Discover styles that celebrate your confidence.
• •Tired of the same old look? Refresh your wardrobe with My pink rose! We bring you chic, quality pieces that empower you to express your unique style. Shop our new arrivals now and enjoy 15% off your first order!
• •Meet the 'Amelia' floral dress: your perfect partner for brunches and garden parties. With its delicate print and flattering silhouette, this dress isn't just a piece of clothing—it's a feeling. Effortlessly feminine, endlessly stylish.