Brand Tone

Personal, Heartfelt, Nostalgic, Fun, Reliable

Brand Values

• •Personalization
• •Nostalgia
• •Quality
• •Connection
• •Sentimentality

Best Practices

• •Use clear and concise language.
• •Focus on the emotional connection people have with photos.
• •Highlight the uniqueness and personalization aspect of the products.
• •Incorporate user-generated content to build trust and community.
• •Maintain a consistent tone across all platforms.

Social Perception

Photomugs.com aims to be seen as a brand that helps people preserve and celebrate their cherished memories through personalized and high-quality products. They want to be perceived as trustworthy, sentimental, and offering unique, heartfelt gifts.

Copy Examples

• •Turn your favorite memories into everyday moments with a personalized photo mug!
• •The perfect gift for any occasion - a mug that tells a story.
• •Start your day with a smile, sipping from a mug featuring your loved ones.
• •Create a unique and lasting keepsake with our easy-to-use customization tools.
• •Don't just drink coffee, relive memories with every sip.