Brand Tone

Friendly, Emotional, and Celebratory

Brand Values

• •Emotional Connection
• •Quality and Craftsmanship
• •Customer Joy
• •Community
• •Personalization

Best Practices

• •Lead with Emotion: Always start with the "why" – the love for the pet. Use words that evoke feelings of joy, love, and companionship before detailing the product features.
• •Incorporate User-Generated Content (UGC): Actively encourage customers to share their photos and stories. Use their testimonials and images in your copy to build authenticity and social proof. Phrases like "Join the happy pet parent community" work well.
• •Use Celebratory Language: Frame every product as a celebration. Use enthusiastic and positive words like "masterpiece," "treasure," "celebrate," "honor," and "immortalize."
• •Keep it Simple and Personal: Address the customer directly ("Your pet," "your home"). Explain the creation process in simple, straightforward steps to remove any purchase barriers.
• •Maintain Consistency Across All Channels: Whether writing a website FAQ, an Instagram caption, or a customer service email, the friendly, emotional, and celebratory tone should always be present to build a strong, recognizable brand identity.

Social Perception

A trustworthy and high-quality brand that delivers a deeply meaningful product. Customers see the portraits not just as items, but as cherished memorials and celebrations of their pets. The brand is associated with positive emotions, good customer service, and a seamless ordering process.

Copy Examples

• •Your pet is a work of art. Let's make it official. ✨ Turn your favorite photo into a timeless masterpiece that captures their unique personality forever. See their face light up your home every day. -> Create yours now! #MyPetFrame
• •More Than a Portrait. It's a Memory. It's a Smile. It's the Love you Share. We capture the heart of your pet in a unique piece of art, made just for you. 100% Satisfaction Guaranteed.
• •Subject: Look what you've done! ❤️ Your amazing pets are the stars of our gallery this month! We're so inspired by the beautiful moments you've let us be a part of. Check out our latest creations and see how other pet parents are celebrating their best friends. Get inspired and get 15% off your next masterpiece!
• •Does your cat have the sass of a superhero? Or the regal air of a queen? Our artists are ready to bring your pet's inner icon to life! Choose a style, upload a pic, and prepare for a portrait that's as awesome as they are.
• •Still thinking about it? That perfect portrait of your furry friend is just a few clicks away. Don't let that adorable face stay stuck in your phone's camera roll. Let's turn it into a masterpiece you'll treasure forever. Complete your order and let us work our magic!