Brand Tone

emotional, celebratory, and fun

Brand Values

• •Celebrating the Human-Animal Bond
• •Quality and Craftsmanship
• •Customer Happiness and Connection

Best Practices

• •Lead with Emotion, Support with Fun: Always start with the core emotional connection pet owners feel. Use words that evoke love, companionship, and family. Then, introduce the fun and humorous aspect of the costumes to make the message joyful and shareable.
• •Put the Customer's Pet at the Center: Frame all copy around the customer's pet. Use "Your Pet," "Your Best Friend," and "Their Personality." This personalizes the message and makes the customer feel seen and understood.
• •Leverage User-Generated Content (UGC) in Copy: Actively incorporate customer stories and testimonials into your marketing. For example, "Meet Bella, the Renaissance Queen. Her mom, Sarah, said she cried tears of joy!" This provides social proof and reinforces the brand's celebratory tone.
• •Keep it Simple and Celebratory: Avoid overly complex or technical jargon. The tone should be accessible and exciting. The copy should feel like you're talking to a friend about their amazing pet. Use exclamation points and positive adjectives to maintain an upbeat and celebratory feel.
• •Ensure Consistency Across All Touchpoints: The emotional and fun tone should be present everywhere from the website's 404 error page to the shipping confirmation email. A consistent voice builds a strong, recognizable brand personality that customers can connect with and trust.

Social Perception

The general perception of MY PET DESIGNS® is largely positive, with customers expressing high satisfaction with the final product and the emotional value it holds. Customers frequently praise the quality of the artwork, how well the artists capture the pet's likeness, and the joy the portraits bring. Many customers purchase the items as memorial gifts, highlighting the brand's success in the emotional marketing space. Their Facebook and Instagram pages act as a gallery for happy customers, indicating a strong and proud customer base that is eager to share their experience. While the custom portraits are the main draw, other products like the ergonomically designed "CAT TONGUE®" food bowl also receive positive reviews for their innovation and functionality, reinforcing the brand's commitment to quality pet care. There are no significant negative mentions or widespread complaints found in forums like Reddit or in news articles.

Copy Examples

• •Your Pet. Their Personality. Our Masterpiece. Does your cat have the soul of a queen? Is your dog a daring astronaut? Let's bring their inner character to life! Upload a photo, choose a costume, and our artists will create a portrait that's as unique as they are. Swipe to see Sir Reginald's transformation! Tap the link in our bio to create yours! #MyPetDesigns #PetPortraits #DogArt #CatArt #CelebrateYourPet
• •Ready for another masterpiece, [Customer Name]? We loved creating the portrait of [Pet's Name]! We've noticed that pets, like people, have many sides to their personality. Maybe it's time for a new adventure? Whether it is a gift for a friend or a new addition to your own gallery wall, let's celebrate another side of your furry family. Enjoy 15% off your next custom portrait on us. Create a New Portrait
• •The Ultimate Gift for Pet Lovers. Turn a beloved pet into a timeless work of art. Guaranteed to make them smile (or your money back). How It Works
• •Carry Your Best Friend Everywhere. Your phone is always with you, and now your pet can be too. Our custom-designed tough cases feature a one-of-a-kind portrait of your furry companion, protecting your phone while showing off the one you love. It is more than a case; it is a conversation starter. Customize Your Case
• •Still thinking about it? Your pet's portrait is waiting to be created. Don't let that perfect, hilarious, or heartwarming masterpiece remain just an idea. Complete your order now and let our artists work their magic. Your walls (and your heart) will thank you. Finish My Order