Brand Tone

Friendly and Approachable, Educational and Supportive, Enthusiastic and Passionate, Community-Focused, Humorous and Lighthearted

Brand Values

• •Care & Cooperation: "We care for our customers, our co-workers, and our flocks. We are friendly, fun, and eager to help."
• •Enthusiasm: "We strive for excellence and aim to master the knowledge and skills vital to our work. We are active in helping My Pet Chicken continue to grow and thrive."
• •Virtue: "Beyond honesty, we show kindness, goodness, and self-control. We can be counted on to do the right thing, even when no one is watching."
• •Customer-First Service: They emphasize providing friendly, knowledgeable support.
• •Education and Empowerment: They aim to inspire and assist keepers with expert advice and resources.
• •Quality Products: Offering a wide selection of healthy birds and reliable supplies is a cornerstone.
• •Accessibility: Making chicken keeping accessible and enjoyable for aspiring owners, including low minimum order quantities for chicks.

Best Practices

• •Know Your Audience, Love Your Audience: Always write with the backyard chicken enthusiast in mind – from the curious beginner to the seasoned keeper. Use language they understand and appreciate, sharing their passion and addressing their potential concerns with empathy.
• •Embrace "Friendly Expert" Voice: Combine knowledgeable advice with an approachable, encouraging, and sometimes humorous tone. Avoid overly technical jargon unless explained clearly. The goal is to empower, not intimidate.
• •Highlight Core Values: Let "Care & Cooperation," "Enthusiasm," and "Virtue" shine through in your messaging. This means being helpful, honest, positive, and showing genuine passion for chickens and the community.
• •Be an Educator First: Focus on providing value through information, tips, and support. Sales will follow naturally when customers trust your expertise and feel supported in their chicken-keeping journey.
• •Stay Consistent Across All Channels: Whether it's a website FAQ, a social media caption, an email, or a product description, the friendly, supportive, and enthusiastic voice of My Pet Chicken should be clearly recognizable. Develop brand voice guidelines to help all content creators stay on the same page.

Social Perception

Trusted Resource, Helpful and Knowledgeable, Community Builder, Ethical (in intent), Go-To for Beginners

Copy Examples

• •Social Media Post (Instagram/Facebook): "Feathered friends make every day brighter! ☀️ Thinking of starting your own backyard flock? We're here to help you every peep of the way, from choosing your first chicks to gathering those glorious fresh eggs! Got questions? Cluck 'em out below! #MyPetChicken #BackyardChickens #ChickenLove #HappyHens #CluckYeah"
• •Email Newsletter Subject: "Peck This Out! Your Weekly Dose of Clucky Wisdom & Deals!" Body Snippet: "Hey fellow chicken enthusiast! Whether you're a seasoned pro or just dreaming of your first fluffy butts, we've got tips, tricks, and treats to make your flock thrive. This week, learn our top 5 secrets for happy, healthy hens that lay like champions! Plus, don't miss our special on organic feed..."
• •Website Banner for New Arrivals: "Chirp, Chirp, Hooray! Adorable New Chick Breeds Have Arrived! Gentle, curious, and ready for their forever coop. Find your perfect peepers and let the backyard adventures begin! Our team is always here to help you get started. [Shop New Arrivals]"
• •Product Description (for a starter coop): "Your flock's first home sweet home! This easy-to-assemble coop is perfect for new chicken parents. It’s cozy, secure, and gives your feathered family a safe place to roost and lay. We've designed it with both your chickens' happiness and your convenience in mind. Let's get clucking!"
• •Blog Post Title/Intro: "Don't Be Chicken! Your Ultimate Guide to Getting Started with Backyard Hens. So, you're ready to dive into the wonderful world of backyard chickens? Fantastic! It's an adventure filled with fluffy cuddles, fresh eggs, and endless entertainment. We know it can seem a bit daunting at first, but trust us, with a little guidance (that's where we come in!), you'll be a confident chicken keeper in no time."