Brand Tone

Educational & Informative, Caring & Passionate, Trustworthy & Transparent, Natural & Primal, Community-Oriented & Supportive

Brand Values

• •Animal Welfare & Health
• •Quality & Purity
• •Integrity & Honesty
• •Customer Focus
• •Education

Best Practices

• •Prioritize Education Over Hard Selling: Focus content on informing pet owners about the "why" behind raw feeding—its benefits, how it aligns with pet biology, and what to expect. This reinforces the brand's knowledgeable and caring persona.
• •Emphasize Natural & Ancestral Language: Consistently use terms like "species-appropriate," "primal," "instinctive," "as nature intended," and "ancestral diet" to resonate with the core philosophy and target audience.
• •Maintain Transparency in All Communications: Be open about sourcing, ingredients, and the brand's feeding philosophy (e.g., not meeting AAFCO "complete and balanced" by design but adhering to a prey-model raw standard). Address customer concerns directly and honestly.
• •Showcase Real Pet Experiences: Utilize user-generated content (with permission) and testimonials featuring healthy, happy pets. This provides social proof and reinforces the caring, community-focused aspect of the brand.
• •Be Authoritative Yet Approachable: While providing expert information, maintain a supportive and understanding tone, especially for those new to raw feeding. Avoid jargon where possible or explain it clearly. Position the brand as a helpful guide on the journey to better pet health.

Social Perception

Trusted Source for Raw Feeders, Advocate for Species-Appropriate Diets, Quality Conscious, Responsive Customer Service, Growing Awareness & Concern

Copy Examples

• •Headline: Feed Their Instinct. Nourish Their Health. Body: Your pet is a natural carnivore. At My Pet Carnivore, we honor that heritage with pure, raw nutrition—just as Mother Nature intended. Discover the vibrant health benefits of a species-appropriate diet. No fillers, no synthetics, just wholesome goodness.
• •Headline: From Our Family to Yours: The Promise of Purity. Body: We started My Pet Carnivore for our own pets, seeking the best path to health. That commitment to quality, from USDA-inspected sources to your pet's bowl, is our promise. Give them the gift of real, unprocessed food.
• •Headline: See the Difference Raw Can Make. Body: Unlock your pet's true potential with a diet that mirrors their ancestral needs. Our customers report shinier coats, more energy, and happier pets. Isn't it time you saw the My Pet Carnivore difference?
• •Headline: The Butcher for Your Beast. Body: Dogs and cats thrive on meat, bone, and organ. We provide the perfect prey-model raw meals, conveniently prepared, so you can confidently feed your little carnivore the diet they were designed for.
• •Headline: Transparency You Can Trust. Goodness They'll Love. Body: No hidden ingredients, no confusing labels. Just 100% natural, raw pet food crafted with integrity. Because a healthy pet starts with honest nutrition. Explore our range of single-ingredient treats and meals.