Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Helpful, Supportive, Community-Oriented

Brand Values

• •Accessibility
• •Quality/Curated Selection
• •Customer Focus & Service
• •Passion for Crafting
• •Convenience

Best Practices

• •Create a Simple Tone of Voice Guide: Briefly document the key characteristics of your brand voice (e.g., "Friendly, Enthusiastic, Helpful, UK-focused, Passionate about crafting"). Share this with anyone creating content.
• •Speak Like a Fellow Crafter: Use language and references that resonate with the crafting community. Address them as peers who share the same passion ("if you're like us..."). Avoid overly corporate or jargon-filled language.
• •Always Add Value: Whether it's a product update, a promotional email, or a social media post, try to include something extra for the reader – a crafting tip, inspiration, or a solution to a common crafting problem, aligning with the "nurturing" approach.
• •Maintain Enthusiasm (Genuinely): Let your passion for crafting shine through in your word choices (e.g., "excited," "love," "amazing," "magic"). This keeps the tone upbeat and engaging.
• •Be Consistent Across All Channels: Ensure the friendly, enthusiastic, and helpful tone is present on the website, in emails, social media posts, and even in customer service interactions. This builds a cohesive and recognizable brand personality.

Social Perception

Trusted Source for Craft Supplies, Good Customer Service, Community-Engaged, Niche Specialist

Copy Examples

• •Email Subject: ✨ Your Next Crafting Obsession Has Arrived! + A Little Tip From Us! ✨ *Body Snippet:* "Hello lovely crafters! We know that feeling – the thrill of finding that *perfect* stamp or the die that just completes your vision! That's why we're so excited to share our latest arrivals from [Popular Brand]. Plus, keep scrolling for a handy little trick to get the crispest impressions, every single time!"
• •Instagram Post: "Spotted! 👀 How amazing is this card created by the super-talented @[CrafterHandle] using the [Product Name] from our shop? We're so inspired! What dream projects are you cooking up this week? Share below – we'd love to hear (and maybe help you find the perfect supplies 😉)! #MyPerfectStamp #CraftCommunity #CardMaking #PapercraftUK"
• •Facebook Ad: "Tired of searching high and low for your favourite crafting brands in the UK? 😩 Fear no more! My Perfect Stamp brings the world of papercraft right to your doorstep. From Altenew to Lawn Fawn, find all the goodies you need in one happy place! 🇬🇧 Shop now and get free delivery over £50! 👉 [Link]"
• •Product Description Snippet (for a new stamp set): "Just landed! Get ready to fall head-over-heels for the new '[Stamp Set Name]' by [Brand]! 😍 We've been so excited to get this one in stock because, like you, we know a truly perfect stamp when we see one. Imagine the beautiful cards, scrapbook pages, and planner spreads you'll create! Add it to your collection and let the crafting magic begin!"
• •Website Banner: "Unlock Your Creativity! 🗝️ Find Your Perfect Stamp & All The Brands You Love, Right Here in the UK. Free Delivery Over £50!"