Brand Tone

Accessible & Welcoming, Descriptive & Appreciative (of heritage), Fashion-conscious & Trendy, Value-Oriented

Brand Values

• •Celebration of Indian Heritage
• •Quality & Craftsmanship
• •Customer Accessibility & Service
• •Affordability
• •Empowerment (potentially)

Best Practices

• •Maintain a balance between descriptive language highlighting the heritage and trendy fashion.
• •Incorporate storytelling elements, emphasizing the brand's origins as a woman-led small business from Khandwa.
• •Use accessible and welcoming language, encouraging direct engagement via WhatsApp and DM.
• •Highlight the brand's commitment to quality, craftsmanship, and affordable pricing.
• •Ensure product descriptions accurately reflect the blend of traditional Indian aesthetics with modern sensibilities.

Social Perception

Positive local reputation, Appreciation for product quality & design. M&Y Pehnava has garnered positive mentions for its specific offerings, blending traditional Indian aesthetics with modern sensibilities at affordable prices.

Copy Examples

• •Discover the latest Alia Cut Cotton Block Printed Suit Sets, handcrafted with love in Khandwa.
• •Elevate your ethnic wardrobe with our exquisite embroidered designs, blending traditional Indian aesthetics with contemporary fashion.
• •Shop our 'Under ₹1000' collection and embrace the beauty of ethnic wear without breaking the bank. DM or WhatsApp to order!
• •From our small workshop in Khandwa, we bring you timeless elegance with rich fabrics and intricate designs. Experience the M&Y Pehnava difference.
• •Celebrate Indian heritage with our handwork Kurtis and Suit sets. Experience the vibrant tribute to India's ethnic design traditions.