Brand Tone

Sophisticated & Elegant, Luxurious & Aspirational, Professional & Authoritative, Design-centric & Innovative

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Innovation
• •Italian Heritage & Australian Lifestyle
• •Customer Satisfaction & Service
• •Sustainability

Best Practices

• •Embrace Sophisticated Language: Use precise, evocative, and elegant vocabulary. Avoid slang, overly casual phrases, or overly technical jargon unless addressing a specialized audience. Focus on conveying quality and refinement.
• •Highlight Design and Craftsmanship: Consistently weave in narratives about Italian design heritage, the quality of materials, innovative features, and the meticulous craftsmanship behind the products.
• •Maintain Visual & Verbal Harmony: Ensure the copy complements the high-quality, aspirational imagery used in marketing materials and on the website. The words should evoke the same sense of luxury and style as the visuals.
• •Focus on the Experience, Not Just the Product: Describe how Parisi products can transform a space and enhance the user's lifestyle. Appeal to emotions and aspirations related to luxury, comfort, and beautiful living.
• •Develop a Brand Style Guide: Create a comprehensive style guide that outlines the brand's voice, tone, preferred terminology, and grammatical conventions. This ensures consistency across all writers and platforms. Regularly review and update it.

Social Perception

Premium/Luxury Brand, Strong Design Reputation, Quality Association, Industry Respected

Copy Examples

• •Headline: Elevate Your Sanctuary. The Art of Italian Bathware. Body: Discover Parisi, where timeless Italian design meets unparalleled craftsmanship. Each piece in our collection is a testament to innovation and a dedication to transforming your bathroom into a haven of sophisticated luxury. Experience the harmony of form and function, curated for the discerning Australian home. Call to Action: Explore the Collections.
• •Headline: Beyond Function. Beyond Expectation. This is Parisi. Body: We believe a bathroom should be more than just functional; it should be an experience. Parisi's meticulously crafted tapware, basins, and WCs are born from a passion for design and a commitment to lasting quality. Indulge in the art of living, with bathware that inspires. Call to Action: View Our Project Gallery.
• •Headline: The Essence of Italian Design, Reimagined for You. Body: Parisi brings the soul of Italian innovation to your space. Our collaborations with world-renowned designers ensure every curve, every finish, speaks of elegance and precision. Create a statement that is uniquely yours, built to last. Call to Action: Download Our Lookbook.
• •Headline: Where Innovation Meets Enduring Style. Body: For over two decades, Parisi has been synonymous with market-leading bathware. Our commitment to sustainable practices, superior materials, and cutting-edge design ensures your bathroom is not only beautiful today but for years to come. Call to Action: Find Your Nearest Showroom.
• •Headline: The [Product Range Name] Collection: Sculpted for Serenity. Body: Experience the tactile elegance of the [Product Range Name]. Each piece is a fusion of innovative engineering and minimalist beauty, designed to bring a touch of refined Italian artistry to your daily rituals. Available in [mention finishes, e.g., brushed nickel, matte black, chrome]. Call to Action: Discover [Product Range Name].