Brand Tone

Empathetic, Supportive, and Action-Oriented

Brand Values

• •Community
• •Empowerment
• •Support
• •Advocacy and Awareness
• •Patient-Centeredness

Best Practices

• •Always start from a place of understanding. Use compassionate language that acknowledges the challenges of living with Myositis.
• •Use inclusive words like "we," "us," and "our community." Emphasize that purchasing from the store is an act of joining and supporting a family.
• •Clearly connect every purchase to a tangible outcome. Explain how the funds are used (e.g., financial assistance, educational webinars, research funding) to build trust and motivate action.
• •Employ strong verbs that inspire action and involvement, such as "empower," "join," "support," "share," and "advocate."
• •While acknowledging the seriousness of the disease, the overall message should be one of hope, strength, and proactive effort towards a better future for those with Myositis.

Social Perception

The public perception of the Myositis Support and Understanding brand is overwhelmingly positive. It is viewed as a vital and trustworthy resource within the rare disease community. Users and members describe it as a "lifeline" and a "family," highlighting the genuine connection and compassionate support they receive. The organization is seen as a well-managed and essential source of information, motivation, and emotional support, filling a void that many patients experience due to the rarity of the disease. The store, by extension, is perceived not as a retail business but as a way to contribute to a meaningful and respected cause.

Copy Examples

• •Wear your support on your sleeve. This comfortable silicone wristband is more than just an accessory; it’s a statement of solidarity. Every band purchased helps fund vital patient support programs and raises awareness for the fighters in our Myositis community. Show you care and help us move one step closer to a cure.
• •You are the heart of our community. ❤️ Every story shared, every challenge overcome, and every moment of support makes us stronger. This Myositis Awareness Month, grab your official MSU gear from our store. 100% of the proceeds help us provide direct financial assistance to patients in need. Link in bio to shop and support!
• •A Small Gift, A Big Impact: See How Your Support Changes Lives
• •Strength in Unity. Hope in Action. Your purchase from the MSU Store empowers patients, funds research, and builds a community of support for everyone affected by Myositis. Shop with purpose today.
• •Living with Myositis can feel isolating, but our community proves no one has to face it alone. By shopping at the Myositis Support and Understanding Store, you are directly funding the resources that connect and empower hundreds of patients and caregivers. From online support groups to financial aid, your contribution makes a world of difference. Join us.