Brand Tone

Positive, Inspirational, and Approachable

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Transformation & Beauty
• •Personal Expression & Variety

Best Practices

• •Establish Clear Brand Voice Guidelines: Document the core attributes of your brand's voice (e.g., Inspirational, Friendly, Expert, Simple). Include "Do" and "Don't" examples for writing style and common phrases. Share this with everyone who creates content for the brand.
• •Center the Customer: Use "you" and "your" frequently in copy. Focus on how the products and the brand experience will benefit the customer and enhance their life, aligning with the stated value of customer service and making them "Feel your greatest."
• •Employ Positive and Evocative Language: Use words that inspire positive emotions and align with the brand's promise of transformation and beauty. Examples: "transform," "serene," "vibrant," "joy," "discover," "enhance."
• •Align Visuals with Tone: Ensure that all imagery used across platforms (website, social media, ads) is high-quality and reflects the inspirational, aesthetic-focused, and positive tone of the brand. The visuals should complement the written message.
• •Ensure Consistency Across All Touchpoints: The brand's tone should be consistently applied in website copy, product descriptions, social media updates, email communications, and especially in customer service interactions. Regular audits of content across different channels can help maintain this consistency.

Social Perception

Provider of high-quality, aesthetically pleasing wallpaper with a strong customer service ethic.

Copy Examples

• •Headline: Reimagine Your Walls. Rediscover Your Home. Body: Tired of plain? My Original Wallpaper brings a world of artistry to your fingertips. Explore thousands of high-quality designs and find the perfect expression of your unique style. Create a space that makes you feel truly at home. Shop now and feel your greatest, every day. CTA: Discover Your Style
• •Headline: Quality That Lasts. Beauty That Inspires. Body: Don't just decorate – transform. Our durable, high-quality wallpapers are crafted to bring lasting beauty to your interiors. From vibrant florals to modern abstracts, each design is a statement. We're here to help you make yours. CTA: Explore Collections
• •Headline: Your Vision, Our Wallpaper. Perfect Harmony. Body: Dreaming of a cozy kid's room or a sophisticated living area? My Original Wallpaper offers endless possibilities to match your vision. Our curated collections and dedicated customer service ensure you'll find exactly what you need to bring your ideas to life. CTA: Get Inspired
• •Headline: More Than Just Wallpaper – It's a Feeling. Body: Walk into a room that reflects you. Our wallpapers do more than cover walls; they create atmospheres, evoke emotions, and turn houses into havens. Experience the joy of a perfectly designed space. CTA: Shop Bestsellers
• •Headline: We're Here For You, Every Step of the Way. Body: Choosing the right wallpaper can be exciting! At My Original Wallpaper, we pride ourselves on exceptional customer service. Have a question? Need some guidance? We're dedicated to helping you find the perfect design to make your home shine. CTA: Contact Us Today