Tono de Marca

Empathetic, empowering, and educational, blending friendly, approachable language with scientific credibility. It's the voice of an understanding expert, supportive and positive, sometimes informal and humorous on social media.

Valores de Marca

• •Empowerment
• •Science-Backed Solutions
• •Holistic Wellness
• •Community
• •Inclusivity & Awareness

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use phrases like "We get it," "You're not alone," and "We see you." Acknowledge the frustration and pain your audience experiences.
• •Empower, Don't Pity: Frame the conversation around taking back control, not being a victim of pain. Use strong, active verbs and focus on the freedom and possibility the product enables.
• •Balance Science with Simplicity: Reference the doctor-founded origins and TENS technology to build trust, but explain it in a simple, accessible way. For example, "It works by sending tiny pulses that feel like a gentle buzz, distracting your nerves from sending pain signals."
• •Leverage Your Community's Voice: Regularly feature authentic user testimonials and stories. This reinforces the brand's values and provides powerful social proof that is relatable and trustworthy.
• •Be Visually Consistent: Use a clean, bright, and modern aesthetic across all platforms. Incorporate diverse representation and imagery that reflects an active, uninhibited lifestyle to visually communicate the brand's promise of freedom from pain.

Percepción Social

Myoovi is perceived as an innovative, effective, and trustworthy brand. It's a scientifically-backed, premium solution for menstrual and chronic pelvic pain, offering a much-needed alternative and championing those who suffer.

Ejemplos de Copy

• •Stop letting period pain press pause on your life. Your to-do list doesn't care about your cramps. Myoovi provides instant, drug-free relief so you can press play on your day. Discreet, powerful, and ready when you are.
• •Endometriosis is more than a bad period. Your relief should be more than just a painkiller. We see you, we hear you, and we built Myoovi for you. Our doctor-developed TENS technology helps manage your endo pain, so you can reclaim your comfort and your life.
• •Break up with your monthly painkiller stash. Imagine a period without popping pills. Myoovi is the 100% natural, side-effect-free way to soothe cramps instantly. It’s the long-term relationship with relief you’ve been looking for.
• •Science-backed relief you can wear. Founded by doctors, Myoovi uses clinically proven TENS technology to block pain signals at the source. It’s not magic, it's medical science designed for your body.
• •Your discreet +1 for every day of your cycle. Silent, wireless, and powerful enough to make you forget it’s there (and that your period is, too). Wear it to work, on a walk, or on the sofa. Myoovi goes where you go.