Brand Tone

approachable, educational, empowering, inclusive, playful, and modern

Brand Values

• •Inclusivity and Individuality
• •Innovation and Quality
• •Sexual Health and Education
• •Pleasure and Confidence
• •Social Responsibility

Best Practices

• •Be a Friend, Not Just a Brand: Use a conversational and approachable tone. Ask questions, use "you" and "we," and make your audience feel like they are part of a community.
• •Educate and Empower: Share informative content that helps your audience make informed decisions about their sexual health. Position your brand as a trusted resource.
• •Celebrate Individuality: Consistently reinforce the message that everyone is different and that myONE® is there to celebrate and cater to those differences.
• •Keep it Positive and Playful: While the topic is serious, the tone can be lighthearted. Use humor and creativity, especially in your visual branding and social media content, to make the topic of sexual health more accessible.
• •Focus on the "Why": Don't just sell a product; sell the feeling it provides. Emphasize the confidence, pleasure, and connection that come with finding the perfect fit.

Social Perception

A game-changer in the condom industry, thoughtful, user-centric, inclusive, progressive, trustworthy, and having fun/discreet packaging.

Copy Examples

• •Headline: Your perfect fit is out there. And we have it. Body: Tired of "one-size-fits-all" promises? At myONE®, we believe pleasure should be personal. With 52 sizes to choose from, find the condom that feels like it was made just for you.
• •Headline: Confidence looks good on you. And fits you perfectly. Body: Say goodbye to distractions and hello to connection. Our custom-fit condoms are designed for comfort and reliability, so you can focus on what matters.
• •Headline: Better fit. Better feel. Better sex. Body: It's simple, really. A condom that fits properly is more comfortable and enhances sensation. Experience the difference with myONE®.
• •Headline: Let's talk about sex. And size. Body: We're breaking the silence around condom fit. It's time to find what works for you and your body. Discover your perfect myONE® size today.
• •Headline: The future of pleasure is here. And it's your size. Body: We're not just making condoms, we're revolutionizing them. With innovative materials and a commitment to your pleasure, myONE® is changing the game.