Tono de Marca

Friendly and Approachable, Informative and Educating, Inspiring and Empowering, Passionate and Enthusiastic, Playful, Conscious and Responsible

Valores de Marca

• •Sustainability
• •Health and Nutrition
• •Taste and Quality
• •Convenience and Simplicity
• •Innovation
• •Transparency
• •Customer-Centricity

Mejores Prácticas

• •Prioritize "Sustainable & Simple": Always weave in the core benefits of reduced waste and ease of use. Use clear, straightforward language that highlights how MYOM makes sustainable living accessible.
• •Speak with Passion and Positivity: Convey genuine enthusiasm for the product's taste, health benefits, and environmental impact. Use uplifting and encouraging words.
• •Educate, Don't Just Sell: Provide valuable information about the benefits of plant-based diets, sustainability, and the specific nutritional advantages of MYOM. This builds trust and positions MYOM as a knowledgeable leader.
• •Engage with "You": Directly address the consumer, making the copy feel personal and relatable. Ask questions, use an inviting tone, and focus on how MYOM fits into *their* lifestyle.
• •Be Consistent Across Platforms, Adapt to the Medium: While the core tone remains, adapt the style slightly for different platforms. For example, Instagram copy might be more visual and concise with emojis, while blog posts can be more in-depth and narrative. However, the underlying values and voice should always shine through.

Percepción Social

Positive Reception for Taste and Creaminess, Appreciation for Sustainability and Reduced Waste, Valued for Convenience and Portability, Seen as Innovative, Good Nutritional Profile, Generally Positive Reviews, Engagement and Responsiveness, Some Minor Usability Feedback

Ejemplos de Copy

• •Headline: Stop Shipping Water. Start Sipping Smarter. Body: Tired of bulky cartons and wasted milk? MYOM delivers delicious, creamy oat milk straight to your door – just add water! 🌱 Reduce your carbon footprint, cut down on packaging, and enjoy fresh, plant-based goodness anytime. Make the switch to MYOM: More taste, less waste. #MYOMagic #SustainableSips
• •Headline: Your Pantry's New Superhero: Oat Milk, Minus the Nasties! Body: Say hello to MYOM! 👋 Our innovative oat milk base is packed with vitamins D3, B12, and essential minerals, with NO added sugars, oils, or gums. Just pure, plant-powered deliciousness you can whip up in seconds. Perfect for your morning coffee, smoothies, or cereal. Healthy, easy, and kind to the planet. What's not to love? #MakeYourOwnMilk #HealthyHabits
• •Headline: Taste the Future. Waste Less Today. Body: Imagine a world with less packaging and more flavour. That's the MYOM promise! Our compact oat milk pouches mean you get all the creamy, dreamy taste you crave without the environmental baggage. Join the M*lk revolution and choose taste, not waste. Your planet (and your taste buds) will thank you. #EcoFriendlyLiving #MYOM
• •Headline: Fresh Oat Milk On Demand? Yes, Please! Body: Never run out of oat milk again! With MYOM's clever oat drink base, fresh, delicious plant milk is just a shake away. Long-lasting in your cupboard, perfect for spontaneous bakers, busy bees, and eco-warriors. Convenience meets sustainability, and it tastes amazing. ✨ #OatMilkMadeEasy #PantryGoals
• •Headline: More Calcium Than Dairy Milk? Oatally Possible! Body: Get your daily dose of goodness with MYOM! Our oat milk isn't just incredibly tasty and eco-friendly; it's also fortified with more calcium than dairy milk, plus vital vitamins D3 & B12 and iodine. Nourish your body and protect the planet with every sip. #NutrientPacked #PlantPower #MYOM